Chili’s new ad campaign, centered around the cheeky mockery of imaginary rival “PJ Bland’s,” is making the web and social media strategies of the latter a surprising priority; cardboard-only eatery PJ Bland’s sports a Twitter, Flickr, and YouTube, presence, while the real restaurant still lacks all three.
[via MediaPost]
June 2, 2009
Chili’s Builds Big Web Presence for Fake Rival
You're reading PSFK.
Inspiration to make things better.
Our Services
Hot Topics
Categories
- Advertising & Branding
- Architecture
- Arts & Culture
- Automotive
- Design
- Electronics & Gadgets
- Environmental
- Fashion
- Finance & Money
- Food & Drink
- Gaming & Social Networks
- Health & Beauty
- Home & Garden
- Luxury
- Media & Publishing
- Mobile & Telecom
- Music
- Retail
- Sports & Fitness
- Transport & Travel
- TV & Film
- Web & Technology
- Work & Business
- Youth
Follow @PSFK on Twitter
- Where Unclaimed Luggage Goes To Live Again http://bit.ly/5nrT98 < @psfk
- Indian Farmers Use SMS to Turn Irrigation Pumps On & Off http://bit.ly/4UN0GA < @psfk
- HP Labs? Central Nervous System for the Earth http://bit.ly/7OJNi4 < @psfk
- Sears Offers Gift Cards for Your Unwanted Electronics http://bit.ly/70OEKg < @psfk
- The Sonic Landscape of the City: Sirens Taken for Wonder http://bit.ly/6JISEk < @psfk
- (Pics) Tim Burton Exhibit at MoMA http://bit.ly/4oTs59 < @psfk
- Lulamae?s Sustainable Pop-Up Store, Melbourne http://bit.ly/78B8y1 < @psfk
- The Dutchess: Cannondale Concept Bike Designed For Women http://bit.ly/5Y2CTo < @psfk
- Switch Commuter Bike Folds Up to Wheel Size http://bit.ly/6b8kPm < @psfk
- The Onion: Ford Unveils New Car for 2010 http://bit.ly/6pY9ZN < @psfk
- Root http://bit.ly/6S3Uq4 < @psfk
- Britain?s Digital Economy Bill: Bought and Paid For? http://bit.ly/60F0qN < @psfk
- Duracell?s Crowdsourced Power Generation in Times Square http://bit.ly/6PFXlU < @psfk
- The Office For Subversive Architecture http://bit.ly/67mZws < @psfk
- (Pics) Google?s Employee-Sourced Zurich Office http://bit.ly/4negGy < @psfk
- Solar Powered Vertical Village http://bit.ly/6adG3o < @psfk
- Crossing our fingers that tonight's server move for PSFK will speed things up and remove the database errors! http://www.psfk.com [Piers]
- Wrath Arcane Milita Hat http://bit.ly/5gjQVR < @psfk
- (Pics) A Second Life For Old Spray Cans http://bit.ly/7AAgC2 < @psfk
- Tretorn Spring ?10 Preview http://bit.ly/91pGvk < @psfk
