As part of the marketing drive to push downloads of its Chrome browser, Google has been creating a series of promotional videos and releasing them on their YouTube channel. One recent video, however, offers a fascinating—though perhaps not methodologically ironclad—piece of 21st century web anthropology, questioning people in Times Square as to their preference in browsers. While it’s a safe assumption that the PSFK-reading demographic not only knows what a browser is but most likely has sound reasons for their choice, fewer than 8% of those questioned by Google’s man on the street even knew what a browser is. Interestingly, [...]

Following the recent TV ad Google released in the hope of increasing the number of Chrome users across the world, Farhad Manjoo, Slate’s technology columnist, offers the company several useful suggestions. He brings up the fact that an ad as simple as the Chrome one isn’t enough to explain the benefits of a slightly complex product like a web browser. The people who Google needs to target, according to him, are the Firefox fanatics who were glad to switch from Internet Explorer because it reassured them that ‘someone was working to build innovation back into the Web’, given Microsoft’s monopoly [...]

Chrome Experiments is a site that documents and presents the work of programmers and hackers working with Google’s new browser. One of the more interesting learnings is that the browser can create moving image with simple Javascript and HTML5 rather than using animation web-applications like Flash.