http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 15:15:45 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/google-chrome-mobile-phones.html Wed, 08 Feb 2012 17:27:35 +0000 Search giant to replace web browser in Androids with revamped version of its popular desktop browser.]]> http://www.psfk.com/2012/01/google-punishes-itself-for-allegedly-creating-self-serving-sponsored-posts-headlines.html Wed, 04 Jan 2012 22:30:36 +0000 The search giant seems to have violated its own link buying policies with a recent campaign for their browser, Chrome, and has promised to demote themselves in their search rankings. ]]> http://www.psfk.com/2012/01/google-search-dumps-chrome-after-paid-for-blogging-breaks-rules.html Wed, 04 Jan 2012 14:02:15 +0000 Search giant downgrades its own browser from web index after 'paid links' for videos lead back to Chrome promotion.]]> http://www.psfk.com/2012/01/google-advertising-campaigns.html Tue, 03 Jan 2012 12:00:03 +0000 The tech company is embracing advertising and promoting new businesses like the Chrome browser and the Google Plus social network in order to find revenue beyond search ads.]]> http://www.psfk.com/2011/11/chrome-now-matches-firefox-for-market-share-headlines.html Fri, 18 Nov 2011 10:30:15 +0000 For the first time, Google's Internet browser equals Mozilla's in terms of users, each accounting for about 25% of browsing.]]> http://www.psfk.com/2011/09/angry-birds-speak-out-on-chrome-video.html Thu, 29 Sep 2011 12:03:28 +0000 The Internet giant creates a televised commercial to promote their web browser using well-known characters from the popular game. ]]> http://www.psfk.com/2011/09/access-google-gmail-docs-calendar-offline.html Sat, 03 Sep 2011 16:51:23 +0000 Google will be allowing users to access Google Gmail, Docs and Calendar without the need for an active internet connection.]]> http://www.psfk.com/2011/08/test-your-google-skills-with-the-google-puzzle.html Tue, 23 Aug 2011 15:40:48 +0000 The Google Puzzle allows users to test out their brain skills and at the same time, showcase the advanced functionality of the Chrome browser.]]> http://www.psfk.com/2011/08/kindle-cloud-reader-uses-html5-to-dodge-apples-tough-app-restrictions-headlines.html Thu, 11 Aug 2011 16:02:23 +0000 The Kindle Cloud Reader by Amazon uses HTML5 to work outside the Apple App Store regulations so that it can be highly adaptable to other devices.]]> http://www.psfk.com/2011/06/will-googles-chromebook-transform-how-we-think-about-computers.html Mon, 06 Jun 2011 11:30:37 +0000 With its promise of hassle-free computing, Chromebook could mark a radical departure for the search giant]]> http://www.psfk.com/2011/05/this-week-in-brand-strategy-marketing-23.html Fri, 27 May 2011 11:44:56 +0000 PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.]]> http://www.psfk.com/2011/04/googles-chrome-os-windows-rival-to-launch-in-may-headlines.html Mon, 18 Apr 2011 16:20:35 +0000 A stable 'channel' for Google's Chrome operating system is now available, with rumors suggesting a big announcement coming at the company's May I/O Conference. Telegraph]]> http://www.psfk.com/2011/02/google-launches-extension-to-block-content-farms.html Thu, 17 Feb 2011 15:56:05 +0000 A crowdsourced Chrome extension filters spam-like web articles.]]> http://www.psfk.com/2011/01/larry-page-replaces-eric-schmidt-as-ceo-of-google.html Fri, 21 Jan 2011 03:25:37 +0000 After a decade at the helm, CEO has decided to stand down from running the tech giant and pass the reigns back to founder.]]> http://www.psfk.com/2010/12/this-week-in-brand-strategy-marketing-6.html Fri, 17 Dec 2010 17:04:45 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2010/11/google-publishes-guide-to-web-technology.html Mon, 22 Nov 2010 13:18:24 +0000 "20 Things I Learned about Browsers and the Web" celebrates the 20th anniversary of the paper that led to the World Wide Web.]]> http://www.psfk.com/2010/10/this-week-in-brand-strategy-advertising-17.html Fri, 29 Oct 2010 12:03:34 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/08/arcade-fire-and-googles-personalized-music-experience-for-the-web.html Mon, 30 Aug 2010 19:54:34 +0000 'The Wilderness Downtown' project uses the Chrome browser and HTML5 to tailor a real-time, custom music presentation for individual viewers.]]> http://www.psfk.com/2010/08/this-week-in-brand-strategy-advertising-10.html Fri, 20 Aug 2010 15:57:31 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2009/06/web-browsing-public-stares-blankly-while-questioned-by-google.html Fri, 19 Jun 2009 18:43:02 +0000 As part of the marketing drive to push downloads of its Chrome browser, Google has been creating a series of promotional videos and releasing them on their YouTube channel. One recent video, however, offers a fascinating—though perhaps not methodologically ironclad—piece of 21st century web anthropology, questioning people in Times Square as to their preference in browsers. While it’s a safe assumption that the PSFK-reading demographic not only knows what a browser is but most likely has sound reasons for their choice, fewer than 8% of those questioned by Google’s man on the street even knew what a browser is. Interestingly,Read more...]]> http://www.psfk.com/2009/05/slate-on-how-google-should-build-a-bigger-user-base-for-chrome.html Thu, 14 May 2009 14:33:02 +0000 Following the recent TV ad Google released in the hope of increasing the number of Chrome users across the world, Farhad Manjoo, Slate’s technology columnist, offers the company several useful suggestions. He brings up the fact that an ad as simple as the Chrome one isn’t enough to explain the benefits of a slightly complex product like a web browser. The people who Google needs to target, according to him, are the Firefox fanatics who were glad to switch from Internet Explorer because it reassured them that ‘someone was working to build innovation back into the Web’, given Microsoft’s monopolyRead more...]]> http://www.psfk.com/2009/05/chrome-experiments-the-end-of-flash.html Thu, 14 May 2009 12:18:22 +0000 Chrome Experiments is a site that documents and presents the work of programmers and hackers working with Google’s new browser. One of the more interesting learnings is that the browser can create moving image with simple Javascript and HTML5 rather than using animation web-applications like Flash. Chrome Experiments Google Chrome]]>