Mobile retail apps on the rise, online privacy ignored in the UK and more holographic rappers to come...links to start your day with.
Strongbow StartCap uses embedded technology to make real-world actions happen when the cider bottle's seal is broken.
The residents of Ampleforth Abbey who grow over 70 varieties of apple have brewed beer from an ancient recipe.
Bulmers Cider launches a new campaign to interact and engage consumers by educating them about the product
It has become the first alcoholic drink brand to be sold through the social networking site.
The brand will make a donation of bees for each download, Facebook 'like' and competition entry.