If there’s one thing that pisses me off more than anything else, it’s when I read in the mainstream media, a piece about advertising or marketing and it’s obvious within a couple of paragraphs that it’s been written by some junior hack who’s never worked in the business. A perfect example was in last Sunday’s New York Times Business section titled… “Put an ad on the Web. Count clicks. Revise.” The basic premise of this travesty was that thanks to the wonders of the internet, advertisers can now find out whether or not their ads are working. Using as an [...]