Sonic introduces #SquareShakes, the world's first milkshake designed for Instagram
Reflection Field is a light installation that transitions from mirrors to computer-programmed LEDs.
Regular people are increasingly thinking and behaving like brands especially when it comes to planning events.
An art installation uses spinning reflectors to transform peoples' appearance.
Rockstars such as Noel Gallagher, former frontman of the band Oasis, and Billy Corgan of the Smashing Pumpkins explain why digital piracy is actually killing independent music.
Following its Coachella debut, the CGI Tupac Shakur may join Snoop Dogg and Dr Dre on a full-scale tour.
A realistic hologram of the famous and deceased rapper performed alongside current hip-hop icons and captivated audiences at this year's music festival.
Creators Project teams up with musicians, filmmakers and and architects to create sonic environments for festival.
Starting with their multimedia transformation of Coachella, the global cultural initiative has big plans for 2011