Design studio RYAN HARC has proposed that aluminum Coca-Cola cans should go paint-less to cut down on energy and material usage.

Coca-Cola will send a team of three bloggers-cum-”Happiness Ambassadors” around the world in 2010, with the mission of finding out what makes people happy.  Can they find a role for Coke to complement that pursuit of happiness?
Coca-Cola announced that it is launching a new social media push that will send three bloggers to more than 200 countries in a year, with the goal of uncovering what makes people happy. The social media piece will be part of Coke’s broader “Open Happiness” campaign.
Ambitiously, the around-the-world journey involves stays of just a day or two in each of 206 countries.  The three [...]

Coca-Cola is initiating a new recycling program in the UK as a way to help deal with the company’s carbon footprint and at the same time do some public good

Coca-Cola had several fashion labels create limited-edition Coke Light bottles in an effort to raise money for victims of last year’s earthquake in Abruzzo, Italy.

To reach Hong Kong’s hip urban demographic Coke Zero is teaming up with Japanese streetwear brand Neighborhood Denim.

Coca-Cola recently unveiled a vending machine that dispenses customizable soda drinks and tracks users’ favorite choices.

Like a modernized version of Strawberry Quik for the slightly more sophisticated set, Coca-Cola’s latest entrant into the beverage aisle promises a “refreshing sensory experience” and has been described by one quote-worthy copywriter as tasting “like a birthday party for a polar bear.” The so-called vibrancy drink named Vio – a blend of skim milk, sparkling water, fruit and an entire 27 grams of sugar – makes a test market run in New York City this week, retailing for $2.50 per 8 ounce bottle. The beverage comes in four flavors: peach-mango, very berry, citrus burst and tropical colada and evidently [...]

ColaLife is a brilliant example of the kind of special “out-of-the-box” thinking that proves it’s always possible to reinvent the wheel or in this case, make it better. We caught sight of the endeavor almost a year ago, but the project has since evolved.
Having observed that Coca-Cola’s impressive infrastructure enabled it to deliver product to nearly every corner of the world, Simon Berry noted that the process still contained inefficiencies, namely wasted space. He felt that with a bit of intelligent package design this space could be used to transport desperately needed medical supplies to developing countries through Coca-Cola’s pre-existing [...]

For some US brands like Heinz, Ford or Mars in Britain, the lengthy time they have spent here has bent the public’s perception of them and many people feel that they are national brands in some ways. Coca Cola never seemed to reach that level of mass perception – possibly because they played far more off their American heritage in advertising than others – and maybe that’s why this local (or is it nationalistic?) tag on this can of Coca-Coca celebrating that it was made in the Great Britain stood out for us when we spotted it on a our [...]

To promote their association with the summer World Cup, Coca Cola have got international artists to design 25 urban ‘Trexi’ toys.