http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 15:24:16 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/coca-cola-google-hangout-headlines.html Mon, 13 Feb 2012 21:53:47 +0000 Soda drink's video-chat is scheduled for Feb 16.]]> http://www.psfk.com/2012/02/diane-von-furstenberg-redesigns-diet-coke.html Mon, 13 Feb 2012 13:41:58 +0000 Proceeds from the sales of fashion designer's limited-edition collection will go towards health organization.]]> http://www.psfk.com/2012/01/coca-cola-super-bowl.html Mon, 30 Jan 2012 12:30:25 +0000 The beverage giant launches a unique campaign featuring polar bears that watch the big game and react to the live action.]]> http://www.psfk.com/2012/01/confessions-of-a-mad-man-europe.html Sat, 21 Jan 2012 15:30:38 +0000 In his tell-all memoir, author George Parker holds forth about what it's really like to work in the steamy ad world, as popularized by AMC's Mad Men. All it's cracked up to be? Read to find out.]]> http://www.psfk.com/2012/01/is-coca-cola-propping-up-a-dictator-headlines.html Wed, 04 Jan 2012 11:30:19 +0000 The beverage brand is under fire for its ties to Mswati III, the leader of Swaziland.]]> http://www.psfk.com/2011/12/motivating-everyday-green-behavior-with-real-rewards.html Fri, 30 Dec 2011 14:35:43 +0000 PSFK spoke about the Future Of Gaming with Recyclebank, online platform that rewards individuals with points and cash rebates for making environmentally conscious decisions both on and offline.]]> http://www.psfk.com/2011/12/coca-cola-tracks-down-the-writers-of-never-answered-letters-to-santa-to-give-them-what-they-want-video.html Wed, 21 Dec 2011 16:50:08 +0000 Ogilvy Brasil found the authors and sent Santa Claus to deliver the gifts they requested as children.]]> http://www.psfk.com/2011/12/psfks-top-five-stories-of-the-week-5.html Fri, 16 Dec 2011 19:49:36 +0000 Review the best in design, trends, culture, arts and fashion in our weekly 'What's Trending Now' roundup.]]> http://www.psfk.com/2011/12/coca-cola-reveals-its-secret-recipe-in-a-public-exhibit.html Mon, 12 Dec 2011 18:01:39 +0000 In celebration of the 125th anniversary of the popular beverage company, Coca-cola's guarded classic formula will now be mounted inside a vault of a permanent exhibition for the public to experience. ]]> http://www.psfk.com/2011/12/coca-cola-campaign-sends-overseas-workers-home-for-the-holidays-video.html Fri, 09 Dec 2011 13:04:38 +0000 "Where Will Happiness Strike Next" helps reunite Filipino workers with their families.]]> http://www.psfk.com/2011/12/coke-launches-interactive-campaign-with-motion-detection-app.html Fri, 09 Dec 2011 12:00:05 +0000 Coca Cola releases app that allows users to collect virtual bottle caps by synching their phones with a TV commercial.]]> http://www.psfk.com/2011/12/coca-cola-encourages-honesty-in-new-campaign.html Thu, 08 Dec 2011 19:44:36 +0000 The world-famous beverage company rewards honest behavior with tickets to soccer matches, ice cold Cokes and a moment of fame on the soccer stadium big screen, all while spreading the message that there are reasons to believe in a better world.]]> http://www.psfk.com/2011/12/coke-stumbles-with-white-can-switches-back-to-red.html Tue, 06 Dec 2011 15:10:15 +0000 Coca Cola consumers confused the promotional cans for Diet Coke. ]]> http://www.psfk.com/2011/11/new-rubric-shows-coca-cola-no-1-brand-among-facebook-advertisers-headlines.html Wed, 23 Nov 2011 09:30:27 +0000 The Retail Social Justice Index measures effectiveness of brands' social marketing campaigns for roughly 500 big names.]]> http://www.psfk.com/2011/11/ed-cotton-hackers-give-rise-to-new-ideas-for-microsoft-kinect.html Tue, 22 Nov 2011 17:38:27 +0000 A project is starting to give outsiders access to Microsoft's talent in order to accelerate innovation and drive development.]]> http://www.psfk.com/2011/11/coca-cola-nexus-interactive-arts-unveil-worlds-largest-digital-waterfall.html Tue, 22 Nov 2011 15:35:23 +0000 The iconic soft drink company inspires refreshing multidimensional creativity by building the world's largest interactive installation in Ecuador. ]]> http://www.psfk.com/2011/11/coca-cola-to-launch-major-recycling-iniative-at-london-olympics-headlines.html Tue, 15 Nov 2011 15:42:56 +0000 Coca Cola has announced plans to collect all clear PET plastic bottles at the London 2012 Olympic and Paralympic Games and recycle them into 80 million new plastic bottles.]]> http://www.psfk.com/2011/10/coca-cola-can-turns-arctic-white-to-protect-the-polar-bears-home.html Thu, 27 Oct 2011 12:15:29 +0000 The brand aims to raise awareness and funds to support WWF's conservation efforts.]]> http://www.psfk.com/2011/10/vintage-packaging-design-for-coca-colas-125th-anniversary-headlines.html Mon, 24 Oct 2011 15:25:49 +0000 Serbian artist Peter Gregson designed new coca-cola cans based on vintage posters and ads.]]> http://www.psfk.com/2011/10/triple-pundit-rei-takes-the-lead-in-rethinking-packing-materials.html Mon, 24 Oct 2011 11:10:25 +0000 The outdoor equipment retailer innovates and saves with sustainable packaging.]]> http://www.psfk.com/2011/10/need-to-know-10-must-read-posts-of-the-week-vol-11.html Sat, 08 Oct 2011 16:06:46 +0000 A Bing Initiative: A weekly round-up of the top ten most popular posts on PSFK--from culture to technology, art to business, this list has it all.]]> http://www.psfk.com/2011/10/share-a-coke-campaign-puts-names-on-coca-cola-bottles-and-cans.html Sat, 08 Oct 2011 16:02:18 +0000 The drinks brand is offering consumers in Australia customized product packaging.]]> http://www.psfk.com/2011/10/live-from-psfk-conference-san-francisco-nick-barham-and-dan-hon-of-wieden-kennedy.html Fri, 07 Oct 2011 18:41:23 +0000 Global Director of W+K Tomorrow and Global Interactive Creative Director for Nike at W+K discuss their strategy as a creative business and how to break through traditional methods of strategizing. ]]> http://www.psfk.com/2011/10/daft-punk-x-coca-cola.html Mon, 03 Oct 2011 11:57:36 +0000 French band Daft Punk have followed up on their packaging collaboration from earlier this year with a 'back-to-basics' version. ]]> http://www.psfk.com/2011/09/how-facebook-timeline-might-radically-change-the-look-of-brand-pages-headlines.html Wed, 28 Sep 2011 15:36:24 +0000 Mashable imagines how the new feature could transform the pages of Coca-Cola, Burberry, Mercedes, and more.]]> http://www.psfk.com/2011/09/innocent-heads-to-spain-after-successful-trial-headlines.html Tue, 06 Sep 2011 20:10:03 +0000 Innocent Drinks will enter the Spanish market based on a successful trial in Spain's major cities.]]> http://www.psfk.com/2011/09/new-look-diet-coke-can-launches-in-target-stores-pics.html Fri, 02 Sep 2011 12:13:34 +0000 Limited-edition cans designed by Turner Duckworth have hit the shelves in America.]]> http://www.psfk.com/2011/08/the-greatest-brandversations-rival-logos-do-have-something-in-common.html Fri, 26 Aug 2011 16:45:35 +0000 In 'The Greatest Brandversations' company slogans are reversed, bringing to light the possibility that they may be just as appropriate for either business.]]> http://www.psfk.com/2011/08/coke-make-buy-100-of-innocent-drinks-headlines.html Wed, 24 Aug 2011 14:23:06 +0000 Innocent Drinks has parted company with two executives and has hinted that it could sell the rest of the smoothie maker to Coca-Cola.]]> http://www.psfk.com/2011/08/coca-colas-best-practices-for-offering-healthier-and-greener-products.html Fri, 19 Aug 2011 12:25:38 +0000 The vice president of Coca-Cola's 'Live Positively' campaign outlines how the company offers their customers what they're looking for.]]>