![How To Create A Great Brand By Asking ‘Stupid’ Questions – Dan Germain, Innocent [Video]](http://www.psfk.com/wp-content/themes/psfk2.6R/images/grey.gif)
![How To Create A Great Brand By Asking ‘Stupid’ Questions – Dan Germain, Innocent [Video]](http://www.psfk.com/wp-content/uploads/2012/10/Dan-Germain-236x190.jpg)
At PSFK's London conference, head creative at Innocent Drinks explains how story...
The brand has teamed up with design platform Blank You Very Much for a...
![Coca Cola Vending Machine Makes Customers Dance For A Drink [Video]](http://www.psfk.com/wp-content/uploads/2012/10/Coca-Cola-Dance-Machine-Ad-236x190.jpg)
An interactive vending machine uses the popular game Dance Dance Revolution to...
We review the best in design, culture, art and fashion and creative business in...
To promote the online radio platform Coca-Cola.FM in Brazil, agency JWT turned a...
![Dan Germain: How Details Are The Key To Brand Story-Telling [PSFK LONDON]](http://www.psfk.com/wp-content/uploads/2012/09/dan-germain-innocent-drinks-236x190.jpg)
The creative director at Innocent Drinks talk about how you don't need to be the...
In honor of Peace One Day, a campaign called 'Create a Master-Peace' is inviting...
Twitter has a new profile, burger joints are branding buns for bigger profits,...
The brand has teamed up with famous Italian chef Simone Rugiati to create the ...
If you work in advertising or marketing, or you are a designer, an educator, or...
![How Much Did Famous Logos Cost To Design? [Gallery]](http://www.psfk.com/wp-content/uploads/2012/08/2012-london-olympics-stock-logos-236x190.jpg)
A look at the price tag of some famous logo redesigns- including the recent...
Athletes have been told to beat thirst using specially made – and marketed –...
![Plastic Coke Bottles Recycled Into Functional Headphones [Pics]](http://www.psfk.com/wp-content/uploads/2012/08/EOps-Noisezero-Sports-recycled-coke-bottles-headphones4-236x190.jpg)
Designer creates sustainable earphones made from soft drink containers.
The beverage giants targets teens during the Olympics by airing a 10-episode...
The proposed 16 oz. limit can't stop people from drinking as much Coca-Cola as...
The beverage maker jumps on a pre-existing practice in the developing world in...
![Industry Experts Weigh In On How Advertising Has Changed [Cannes]](http://www.psfk.com/wp-content/uploads/2012/06/cannes-lions-tag-cloud-236x190.png)
What the most influential players in the advertising, branding, and marketing...
Coca-Cola Japan launches an energy-efficient drink dispenser.
![Ad Director, Coca-Cola On The Benefits Of Uncertainty [Cannes]](http://www.psfk.com/wp-content/uploads/2012/06/Guido-Rosales-Integrated-Marketing-Director-Coca-Cola-Latin-America-236x190.jpg)
Guido Rosales discusses how it is necessary to take risks by creating...
![Coca-Cola Creates World’s Largest Stop-Motion Video With Post-It Notes [Video]](http://www.psfk.com/wp-content/uploads/2012/06/Eduardo-Zamarro-Conference-of-Happiness-2-236x190.jpeg)
Soft drink brand creates interactive public art with an uplifting message.
In response to the Mayor's embargo on sugary drinks over 16oz soda companies...
Coca Cola encourages us to view the world differently with security camera...
Is know-how threatening to win out over intuition and inspiration? Robin Lanahan...
Beverage company hopes to attract younger consumers with custom-designed blog...
The iconic beverage company collects voices from all over Argentina in cheerful...
The beverage giant changes its iconic logo to fit with a country's natural...
![Spotify Announces Partnership With Coca-Cola [Headlines]](http://www.psfk.com/wp-content/uploads/2012/04/Spotify-and-Coke-236x190.jpg)
Music service partners with global beverage brand to bring music to everyone.
We review the best in design, culture, art and fashion and creative business in...
Beverage company revamps exclusive drink to appeal to a European market.
The beverage company wants you to literally embrace its brand.
![Simple Infographics Outline The Lives Of Famous Celebs [Pics]](http://www.psfk.com/wp-content/uploads/2013/04/pictogram-posters-michael-236x190.jpg)
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