During an interview with FOX News that took place in August, GoGORILLA Media CEO Alan Wolan said, “Just because you can put an ad somewhere, doesn’t mean you should,” so why is he attempting to co-opt the foam atop our cappuccinos and lattes? This newest invasion, neatly packaged as a guerilla marketing innovation, is called CoffeeMedia, a way for advertisers to have their catchy slogans tapped out in chocolate-y powder and broadcast to an unsuspecting audience – in this case customers enjoying the relative solace of a quiet cafe.
The very reason that non-traditional marketing is effective – it places ads in [...]