http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 12:30:47 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/01/coca-cola-super-bowl.html Mon, 30 Jan 2012 12:30:25 +0000 The beverage giant launches a unique campaign featuring polar bears that watch the big game and react to the live action.]]> http://www.psfk.com/2011/12/coke-launches-interactive-campaign-with-motion-detection-app.html Fri, 09 Dec 2011 12:00:05 +0000 Coca Cola releases app that allows users to collect virtual bottle caps by synching their phones with a TV commercial.]]> http://www.psfk.com/2011/12/coke-stumbles-with-white-can-switches-back-to-red.html Tue, 06 Dec 2011 15:10:15 +0000 Coca Cola consumers confused the promotional cans for Diet Coke. ]]> http://www.psfk.com/2011/11/creative-inspiration-from-the-behance-network-33.html Wed, 16 Nov 2011 18:55:13 +0000 The Behance Network is a leading platform for creative professionals across all industries. Millions of visitors come to the Network to find talent to hire. This week we bring you some inspiration in the form of animated films for Coke to art made of pure gold.]]> http://www.psfk.com/2011/11/coca-cola-to-launch-major-recycling-iniative-at-london-olympics-headlines.html Tue, 15 Nov 2011 15:42:56 +0000 Coca Cola has announced plans to collect all clear PET plastic bottles at the London 2012 Olympic and Paralympic Games and recycle them into 80 million new plastic bottles.]]> http://www.psfk.com/2011/10/vintage-packaging-design-for-coca-colas-125th-anniversary-headlines.html Mon, 24 Oct 2011 15:25:49 +0000 Serbian artist Peter Gregson designed new coca-cola cans based on vintage posters and ads.]]> http://www.psfk.com/2011/06/psfks-best-of-last-week-june-12-19-2011.html Mon, 20 Jun 2011 17:42:32 +0000 The PSFK posts with the best traffic from last week.]]> http://www.psfk.com/2011/05/coca-cola-creates-rush-hour-cinema-video.html Wed, 11 May 2011 12:09:44 +0000 The brand transformed a traffic jam in Colombia into a drive-in cinema.]]> http://www.psfk.com/2011/04/evolution-of-the-coca-cola-bottle.html Fri, 08 Apr 2011 18:44:45 +0000 This year marks the 94th anniversary of the iconic contour bottle, a package design recognized worldwide.]]> http://www.psfk.com/2011/04/brands-become-art-pics.html Mon, 04 Apr 2011 17:21:39 +0000 The Dorothy collective is working on a series of painting that strip down famous brand logos into basic graphic forms.]]> http://www.psfk.com/2011/03/middle-eastern-advertising-in-a-post-revolution-context.html Wed, 30 Mar 2011 14:29:45 +0000 Egypt's revolution is a pivotal moment that requires brands to reassess their messaging strategy; how are global agencies acting on this?]]> http://www.psfk.com/2011/02/coca-cola-puts-happiness-into-transit-video.html Mon, 28 Feb 2011 13:24:33 +0000 Coca Cola's 'where will happiness strike next' uses familiar interaction for viral promotion success.]]> http://www.psfk.com/2011/01/coke-versus-starbucks-fight-pic.html Fri, 28 Jan 2011 16:35:34 +0000 An aggressive ad in New York takes advantage of its location to critique the competition.]]> http://www.psfk.com/2011/01/facebooks-sponsored-stories-social-actions-become-ads.html Tue, 25 Jan 2011 20:12:15 +0000 The social network has created a remarkable new ad platform based on friend activity. ]]> http://www.psfk.com/2010/11/warhol-on-coca-cola-quote.html Mon, 01 Nov 2010 17:29:25 +0000 From his 1975 book, The Philosophy of Andy Warhol, observations on the American perception of Coke.]]> http://www.psfk.com/2010/08/video-burn-ignites-a-fire.html Mon, 09 Aug 2010 20:46:01 +0000 Coke's energy drink presents a short film capturing the passion skateboarders (and other athletes) have for their sport of choice.]]> http://www.psfk.com/2010/07/this-week-in-brand-strategy-advertising-6.html Fri, 23 Jul 2010 16:14:38 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/07/ed-cotton-buying-a-cool-brand-dont-nuke-its-dna.html Tue, 13 Jul 2010 16:49:58 +0000 It must be something of a relief that you've found a way to scale your business by riding on the back of one of the world's largest corporations, but despite all the good news, it's when the problems really start.]]> http://www.psfk.com/2010/06/coca-colas-promoted-tweet-nets-86-million-impressions.html Tue, 29 Jun 2010 14:21:49 +0000 As one of the first advertisers to test promoted Tweets on Twitter, Coke's results offer promise to future advertisers - and a platform for discussing objectives.]]> http://www.psfk.com/2010/06/the-week-in-brand-strategy-advertising.html Mon, 21 Jun 2010 01:02:42 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.]]> http://www.psfk.com/2010/06/pic-nikes-hanging-sculpture-is-made-of-3000-footballs.html Wed, 16 Jun 2010 15:06:29 +0000 Another spectacular creation to celebrate the World Cup.]]> http://www.psfk.com/2010/06/cratefan-coke-cheers-for-the-world-cup-in-johannesburg.html Fri, 11 Jun 2010 16:47:03 +0000 Coke celebrates in South Africa with a giant sculpture made of 2,500 bottle crates.]]> http://www.psfk.com/2010/05/brand-news-coca-cola%e2%80%99s-approach-to-social-media.html Mon, 17 May 2010 19:31:00 +0000 At a recent blogger-outreach presentation at the Coca-Cola corporate offices in China, the beverage company explained their unique approach to marketing on the web.]]> http://www.psfk.com/2010/05/pic-coca-cola-chair-is-made-out-of-111-recycled-bottles.html Mon, 10 May 2010 21:11:50 +0000 A partnership between Coke and furniture manufacturer Emeco has produced a solid piece of furniture made out of waste.]]> http://www.psfk.com/2010/03/coke-vending-machine-uses-finger-pulse-recognition-to-sell-soda.html Tue, 30 Mar 2010 17:32:25 +0000 A new vending machine, uses Hitachi's finger vein authentication technology to dispense Coke bottles.]]> http://www.psfk.com/2010/01/optimism-vs-pragmatism-in-brand-campaigns.html Mon, 25 Jan 2010 15:48:17 +0000 An article by Stuart Elliott in the New York Times suggests that brands are taking a more realistic approach with the tone conveyed in their communications strategies in the new year.]]> http://www.psfk.com/2010/01/video-coca-colas-happiness-machine.html Thu, 21 Jan 2010 15:30:37 +0000 Coca-Cola's "Happiness Machine" is the brand's first global video produced exclusively for viral distribution.]]> http://www.psfk.com/2009/11/pic-naked-coca-cola-can.html Thu, 19 Nov 2009 17:12:38 +0000 Design studio RYAN HARC has proposed that aluminum Coca-Cola cans should go paint-less to cut down on energy and material usage.]]> http://www.psfk.com/2009/10/coca-cola-wants-to-know-what-makes-people-happy.html Thu, 22 Oct 2009 14:03:49 +0000 Coca-Cola will send a team of three bloggers-cum-”Happiness Ambassadors” around the world in 2010, with the mission of finding out what makes people happy.  Can they find a role for Coke to complement that pursuit of happiness? Coca-Cola announced that it is launching a new social media push that will send three bloggers to more than 200 countries in a year, with the goal of uncovering what makes people happy. The social media piece will be part of Coke’s broader “Open Happiness” campaign. Ambitiously, the around-the-world journey involves stays of just a day or two in each of 206 countries.Read more...]]> http://www.psfk.com/2009/10/coke-to-sponsor-recycling-bins-in-the-uk.html Tue, 06 Oct 2009 16:27:28 +0000 Coca-Cola is initiating a new recycling program in the UK as a way to help deal with the company's carbon footprint and at the same time do some public good]]>