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Following in the path of Kutiman’s YouTube mashup videos, “In Bb 2.0″ is a collaborative music and spoken word project that uses a grid of video clips as tracks in a musical composition. Visitors to the inbflat website can play, pause, and adjust the volume on  any of the videos to create a unique musical piece. Anyone can contribute – instructions are up on the page.
In Bb 2.0
[via Chris Arkenberg]

Best-selling author James Patterson is taking part in a writing project in partnership with Random House and Borders Australia that combines elements from the pulpy serialized novels of the past with the modern twist of audience sourced collaboration to create what is being called the world’s first chain thriller - a genre fit for the digital age. Patterson has written the first and last chapters of the new book AirBorne and 28 fans will be chosen from their 750 word submissions to complete the rest. Each winner will receive a print edition of the finished book – for the time being at [...]

By James Cherkoff, Director, Collaborate Marketing
Traditional marketing has been built around the idea of creating a central set of messages and sending them out into the marketplace.
This can be thought of as an ‘Inside-Out’ approach, where the communications infrastructure required to manage brands and image (cameras, editing suites, media, design & creative personnel) is held inside large organisations and is used to distribute information out.