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Why The “Sharing Economy” Has A Branding Challenge
9 december 2012
World changing pundits struggle with naming a concept that creates economic growth, increases access to goods and services, yet reduces consumption.
Ed Cotton: Is The Ownership Revolution Transforming Brands?
30 august 2012
As more and more consumers adopt a "collaborative consumption" model, brands move towards service models instead of purchase ones.
Why Car Sharing Is About To Explode [Headlines]
23 july 2012
GM opens its 6 million subscribers of OnStar service to car renting with partner RelayRides.
What Are The Potential Pitfalls Of Collaborative Consumption? [Headlines]
18 july 2012
A recent study with Zipcar shows that people are less inclined to take care of products they share compared to if they owned them.
Mobile Game Rewards Players When They Provide Favors For Neighbors
10 july 2012
Favortree using social gaming techniques to encourage sharing among community members.
New Social Network Uses Kindness As Its Currency, Encourages Giving
15 june 2012
Actress / activist Lily Cole has been working with Wikipedia founder Jimmy Wales to create a new kind of social network, one built on reciprocity.
Which Startup Will Be The Next Instagram?
8 may 2012
If you could only invest in one startup, where would you place your bets?
How Wireless Tethering Could Change The World
7 april 2012
Adam Black, Founder of KeyWiFi explains to PSFK how wireless tethering can be used to get the unconnected world online.
Does Collaborative Consumption Have Mainstream Appeal? [Headlines]
21 february 2012
The new system of exchange is growing in popularity and being used outside of niche markets.
Are Modern Products Good Enough To Allow For Collaborative Consumption?
6 september 2011
As we stared at a flat tire on our Parisian shared-bike, we wondered whether stuff is created these days to be overly used.
Visualizing The Profit In Sharing [Infographic]
11 july 2011
Understanding how the web enables new consumer patterns has never been easier thanks to Collaborative Consumptions latest infographic.
How To Design Products For Gen Y
2 june 2011
Co. Design offers some key insights that product and experiential designers should consider - while we wonder if Lady GaGa's first product launch as Creative Director for Polaroid embodies these.
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