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	<title>PSFK &#187; collaborative</title>
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	<description>Good Ideas Report</description>
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		<title>In Bb 2.0: Remixable Video Music</title>
		<link>http://www.psfk.com/2009/05/in-bb-20-remixable-video-music.html</link>
		<comments>http://www.psfk.com/2009/05/in-bb-20-remixable-video-music.html#comments</comments>
		<pubDate>Thu, 07 May 2009 20:54:21 +0000</pubDate>
		<dc:creator>Dan Gould</dc:creator>
				<category><![CDATA[Arts & Culture]]></category>
		<category><![CDATA[Gaming & Social Networks]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[TV & Film]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[collaborative]]></category>
		<category><![CDATA[Remix]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=32804</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2009/05/in-bb-20-remixable-video-music.html" title="In Bb 2.0: Remixable Video Music">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_picture-12.png" alt="In Bb 2.0: Remixable Video Music " />
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Following in the path of Kutiman&#8217;s YouTube mashup videos, &#8220;In Bb 2.0&#8243; is a collaborative music and spoken word project that uses a grid of video clips as tracks &#8230; [visit site to read more]

&#169; Dan Gould for PSFK, 2009. &#124;
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Post tags: collaborative, Music, Remix, video, youtube

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		<title>World&#8217;s First Chain Thriller: Fan-Fiction Gets Collaborative</title>
		<link>http://www.psfk.com/2009/02/worlds-first-chain-thriller-fan-fiction-gets-collaborative.html</link>
		<comments>http://www.psfk.com/2009/02/worlds-first-chain-thriller-fan-fiction-gets-collaborative.html#comments</comments>
		<pubDate>Thu, 19 Feb 2009 16:15:27 +0000</pubDate>
		<dc:creator>Scott Lachut</dc:creator>
				<category><![CDATA[Entertainment]]></category>
		<category><![CDATA[Media & Publishing]]></category>
		<category><![CDATA[Web & Technology]]></category>
		<category><![CDATA[AirBorne]]></category>
		<category><![CDATA[Audience Sourced]]></category>
		<category><![CDATA[Borders]]></category>
		<category><![CDATA[Chain Thriller]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[collaborative]]></category>
		<category><![CDATA[Fan-Fiction]]></category>
		<category><![CDATA[James Patterson]]></category>
		<category><![CDATA[Random House]]></category>
		<category><![CDATA[Serialized Novel]]></category>

		<guid isPermaLink="false">http://www.psfk.com/?p=26606</guid>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;">
<a href="http://www.psfk.com/2009/02/worlds-first-chain-thriller-fan-fiction-gets-collaborative.html" title="World&amp;#8217;s First Chain Thriller: Fan-Fiction Gets Collaborative">
	<img width="320" height="258" src="http://www.psfk.com/wp-content/uploads/pth/thumb_airborne_james-patterson_chain-thriller.jpg" alt="World's First Chain Thriller: Fan-Fiction Gets Collaborative " />
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Best-selling author James Patterson&#0160;is taking part in a writing project in partnership with Random House and &#8230; [visit site to read more]

&#169; Scott Lachut for PSFK, 2009. &#124;
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Post tags: AirBorne, Audience Sourced, Borders, Chain Thriller, collaboration, collaborative, Fan-Fiction, James Patterson, Random House, Serialized Novel

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		<item>
		<title>Thought: Modern Marketing Goes Outside-In</title>
		<link>http://www.psfk.com/2005/06/thought-modern-marketing-goes-outside-in.html</link>
		<comments>http://www.psfk.com/2005/06/thought-modern-marketing-goes-outside-in.html#comments</comments>
		<pubDate>Tue, 07 Jun 2005 16:00:00 +0000</pubDate>
		<dc:creator>Guy Brighton</dc:creator>
				<category><![CDATA[cherkoff]]></category>
		<category><![CDATA[collaborative]]></category>
		<category><![CDATA[james]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.marktd.com/?p=96</guid>
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<a href="http://www.psfk.com/2005/06/thought-modern-marketing-goes-outside-in.html" title="Thought: Modern Marketing Goes Outside-In">
	<img width="320" height="258" src="http://photos12.flickr.com/17262169_db8d43d9f5_s.jpg" alt="Thought: Modern Marketing Goes Outside-In" />
</a></span>By James Cherkoff, Director, Collaborate Marketing
Traditional marketing has been built around the idea of creating a central set of messages and sending them out into the marketplace.
This can be thought of as an ‘Inside-Out’ approach, where the communications infrastructure required to manage brands and image (cameras, editing suites, media, design &#038; creative personnel) is held inside large organisations and is used to distribute information out.
 &#8230; [visit site to read more]

&#169; Guy Brighton for PSFK, 2005. &#124;
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Post tags: cherkoff, collaborative, james, marketing

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