http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:25:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/09/chalk-party-brings-childhood-creativity-online.html Fri, 09 Sep 2011 18:05:05 +0000 An online platform lets you collaborate with other artists around the world to create virtual sidewalk murals.]]> http://www.psfk.com/2011/06/psfk-conference-nyc-2011-john-bielenberg.html Tue, 07 Jun 2011 11:32:50 +0000 Common co-founder, John Bielenberg, shares his thoughts on a new initiative he calls a 'collaborative brand' at the 'What's Next?' segment of PSFK's 2011 NYC Conference.]]> http://www.psfk.com/2010/03/i-am-not-an-artist.html Tue, 23 Mar 2010 07:05:57 +0000 I Am Not An Artist is a web project created by Javi Donada and Angelo Palma to remind designers that their profession is a job like any other, it requires many hours of work sitting down in a chair.]]> http://www.psfk.com/2009/05/in-bb-20-remixable-video-music.html Thu, 07 May 2009 20:54:21 +0000 ` Following in the path of Kutiman’s YouTube mashup videos, “In Bb 2.0″ is a collaborative music and spoken word project that uses a grid of video clips as tracks in a musical composition. Visitors to the inbflat website can play, pause, and adjust the volume on  any of the videos to create a unique musical piece. Anyone can contribute – instructions are up on the page. In Bb 2.0 [via Chris Arkenberg]]]> http://www.psfk.com/2009/02/worlds-first-chain-thriller-fan-fiction-gets-collaborative.html Thu, 19 Feb 2009 16:15:27 +0000 Best-selling author James Patterson is taking part in a writing project in partnership with Random House and Borders Australia that combines elements from the pulpy serialized novels of the past with the modern twist of audience sourced collaboration to create what is being called the world’s first chain thriller - a genre fit for the digital age. Patterson has written the first and last chapters of the new book AirBorne and 28 fans will be chosen from their 750 word submissions to complete the rest. Each winner will receive a print edition of the finished book – for the time being atRead more...]]> http://www.psfk.com/2005/06/thought-modern-marketing-goes-outside-in.html Tue, 07 Jun 2005 16:00:00 +0000 By James Cherkoff, Director, Collaborate Marketing Traditional marketing has been built around the idea of creating a central set of messages and sending them out into the marketplace. This can be thought of as an ‘Inside-Out’ approach, where the communications infrastructure required to manage brands and image (cameras, editing suites, media, design & creative personnel) is held inside large organisations and is used to distribute information out. However, as savvy consumers filter out unwanted advertising information using PVRs, adblockers, SPAM filters, RSS feeds, subscriptions and customer communities, the Inside-Out approach is becoming less and less effective. Distributed Media One reasonRead more...]]>