http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:24:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2009/03/extending-the-england-football-brand.html Mon, 30 Mar 2009 14:35:31 +0000 Our friends at Anomaly have spent a lot of time in the last few months helping Umbro with the launch of the new England football jersey plus a line extension named Tailored By England. The shirt was first worn last weekend in a match between England and Slovakia (England won 4-0). This video gives some background to the new line. If you’re in London, you can check out the merchandise at a pop-up store in East London; and in New York you can see it in Jeff Staple’s Reed Space Annex. Anomaly’s founding partner Carl Johnson is speaking at PSFKRead more...]]>