It’s interesting that just as the unwashed TV watching masses are coping with the drama of going completely digital, within days the annual opera buffo show known in the trade as the “Cannes Lions” will take place.
As the Adverati sit through screenings of the latest TV spots Brazil, Dubai and Timbuktu’s finest have come up with (all of which for some reason seem to have been shot with an English sound track) Joe Bob will be kicking the shit out of his ten year old Wal-Mart set, ‘cos that Godamn converter box doesn’t work with his bent wire, coat hanger [...]