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Drew Neisser: 5 Keys To Getting Social In 2014
8 january 2014
President and CEO of Renegade looks at the media challenges of the coming year and shows how we can best leverage them.
Band Captures The Sound Of The Northern Lights
29 april 2013
US alternative rock band, OK Go, have collaborated with Sony to create musical innovation.
Old Spice Parodies 1980’s TV Jingles In Latest Campaign [Video]
10 april 2013
The men's grooming brand shows off its new lineup of bar soaps by paying tribute to old 1980s commercials.
PSFK’S Top Five Stories Of The Week
24 march 2013
Film app that uses audience, 3D action figures take the place of business cards and a super speedy ad agency. We review the best in design, culture, branding and tech.
Google Demonstrates Ecommerce Problems In Real-Life Parody Videos
20 december 2012
Commercials show how frustrating a complicated checkout process can be for shoppers.
Verizon DVR Machine Watches TV Viewers To Deliver Relevant Ads
7 december 2012
Verizon seeks a patent for a TV set top recorder capable of monitoring television viewers as they watch shows and serving them commercials relevant to their real-time actions.
The Bigger The Nose, Bigger The Discount On A New A/C
3 december 2012
Argentinian electronics company creates buzz by offering consumers with over-sized sniffers 25% off on new air conditioners.
13 Stories You Need To Know
24 september 2012
The cast of West Wing performing in political ads, whether beer exposed to an atomic bomb is drinkable, and a Broadway show by Poise on menopause...Links to start your day with.
Ford Escape Ads Focus On Employees With Ideas
3 september 2012
Commercials highlight staff that made a difference by coming up with new innovation for the motor company.
Wes Anderson Directs New Commercials For Hyundai [Video]
29 february 2012
The famous film director brings his unique aesthetic to the carmaker's ads that debuted during the Academy Awards.
Are Consumers Hard Wired For Deals? [Headlines]
8 february 2012
New science suggests that shoppers have innate tendency to fall for bargains.
Old Spice Man Crashes Other Product’s Commercials [Video]
3 february 2012
The brand takes over ads for other Procter & Gamble products Bounce and Charmin.
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