http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 17:13:40 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/consumers-hard-wired-deals-headlines.html Wed, 08 Feb 2012 11:30:00 +0000 New science suggests that shoppers have innate tendency to fall for bargains. ]]> http://www.psfk.com/2012/02/old-spice-man-commercials.html Fri, 03 Feb 2012 15:00:12 +0000 The brand takes over ads for other Procter & Gamble products Bounce and Charmin.]]> http://www.psfk.com/2011/11/how-would-you-feel-after-meeting-healthier-version-of-yourself-video.html Thu, 17 Nov 2011 19:25:35 +0000 An advertising campaign captures the emotion associated with good health by reuniting two versions the same person who have made different lifestyle decisions after significant time apart.]]> http://www.psfk.com/2011/11/comedians-now-pitching-for-advertising-headlines.html Wed, 16 Nov 2011 10:30:27 +0000 As a result of the economic downtown, advertisers and comedians are joining forces, supposing that laughter turns viewer into buyer.]]> http://www.psfk.com/2011/11/columbia-sportswear%e2%80%99s-spokesman-has-no-need-for-its-products-headlines.html Mon, 07 Nov 2011 18:07:54 +0000 In a series of commercials, Columbia Sportswear uses Wim Hof, an 'antispokesman' noted for his underdressed confrontations with nature, to draw buyers.]]> http://www.psfk.com/2011/10/kristen-schaal-ads-for-sony-xperia-play-video.html Tue, 11 Oct 2011 14:51:46 +0000 The comedian shows off the device's games and sets a competition to meet her in person.]]> http://www.psfk.com/2011/09/mercedes-benz-hoping-to-revive-smart-cars-with-new-tv-ads-headlines.html Mon, 19 Sep 2011 16:59:45 +0000 The car distributor is set to launch the first television ad campaign for the tiny autos in the US since the brand was launched. ]]> http://www.psfk.com/2011/07/geicos-multi-campaign-approach-keeps-customers-interested.html Mon, 11 Jul 2011 12:06:04 +0000 The insurance company's strategy is to run a number of different ad campaigns simultaneously.]]> http://www.psfk.com/2011/06/the-art-technique-of-the-american-commercial-video.html Wed, 15 Jun 2011 12:39:02 +0000 The Association of Independent Commercial Producers opened its annual program at MoMA with a short film screening and installation featuring archive footage.]]> http://www.psfk.com/2011/05/channels-to-formats-the-changing-scope-of-advertising-infographic.html Thu, 19 May 2011 16:00:07 +0000 Yesterday we learned about the past, with the Ad Agency Bloodline, and today's sweep of the Internet brings a view of the future, with this infographic by MDG Advertising that explores the changing scope of the ad industry.]]> http://www.psfk.com/2011/05/grant-mccracken-the-most-interesting-men-in-the-world.html Tue, 10 May 2011 15:54:51 +0000 So where is this guy from, why are we using him, and why is he, in the Old Spice case, so spectacularly successful as a cultural artifact?]]> http://www.psfk.com/2011/03/twitter-used-to-crowdsource-kraft-mac-cheese-commercial.html Wed, 30 Mar 2011 11:55:32 +0000 The brand creatively mines Tweets to develop ads and promotions.]]> http://www.psfk.com/2010/06/mccann-helps-students-produce-commercials-promoting-a-healthy-lifestyle.html Wed, 30 Jun 2010 17:50:14 +0000 A non profit brings experts from various fields to teach new skills to students. ]]> http://www.psfk.com/2010/06/george-parker-should-we-can-cannes.html Tue, 29 Jun 2010 11:01:14 +0000 George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]> http://www.psfk.com/2010/06/coming-soon-commercials-on-the-shelves-of-supermarkets.html Thu, 17 Jun 2010 15:10:50 +0000 A new advertising model promises to transform a shopper's experience.]]> http://www.psfk.com/2010/06/george-parker-the-ceo-as-spokesnozzle.html Wed, 02 Jun 2010 10:50:18 +0000 George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]> http://www.psfk.com/2010/02/george-parker-go-daddy-go.html Mon, 08 Feb 2010 15:38:09 +0000 George Parker is the perpetrator of adscam.typepad.com. Every week he shares his opinions on the advertising world with PSFK.]]> http://www.psfk.com/2009/06/do-not-attempt-to-adjust-your-superhetrodyne-receiver-we-are-in-charge.html Tue, 16 Jun 2009 09:00:28 +0000 It’s interesting that just as the unwashed TV watching masses are coping with the drama of going completely digital, within days the annual opera buffo show known in the trade as the “Cannes Lions” will take place. As the Adverati sit through screenings of the latest TV spots Brazil, Dubai and Timbuktu’s finest have come up with (all of which for some reason seem to have been shot with an English sound track) Joe Bob will be kicking the shit out of his ten year old Wal-Mart set, ‘cos that Godamn converter box doesn’t work with his bent wire, coatRead more...]]>