http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 19:24:54 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/majority-of-u-s-smartphone-owners-bought-something-on-their-phone-in-september-headlines.html Wed, 07 Dec 2011 11:30:36 +0000 Most smartphone owners have used their device to buy something at least once since purchasing the phone itself.]]> http://www.psfk.com/2011/10/the-ipad-accounts-for-97-of-all-tablet-internet-traffic-headlines.html Tue, 11 Oct 2011 14:50:15 +0000 A recent report analyzing cross-platform consumption finds that smartphones and tablets account for 7% of total U.S. digital traffic.]]> http://www.psfk.com/2011/06/iphone-accounts-for-two-thirds-of-uk-connected-app-users-headlines.html Wed, 22 Jun 2011 17:54:34 +0000 GSMA Mobile Media Metrics show Apple hugely over-indexing, but a woeful showing for Symbian.]]> http://www.psfk.com/2011/04/where-is-advertising-research-headed.html Fri, 01 Apr 2011 11:23:11 +0000 A panel is curated to discuss the development of research in advertising over the past 50 years and its future.]]> http://www.psfk.com/2010/11/facebook-accounts-for-23-of-all-us-ad-impressions.html Wed, 10 Nov 2010 13:05:19 +0000 Audience measurement firm comScore reveals the remarkable performance of Facebook as a leader in online advertising.]]> http://www.psfk.com/2010/04/trends-in-the-world-of-search.html Wed, 14 Apr 2010 15:00:36 +0000 Learnings and take-away points from the recent Search Engine Strategies Conference.]]> http://www.psfk.com/2009/05/paid-search-has-to-work-harder-now.html Wed, 20 May 2009 14:00:09 +0000 Gian Fulconi from ComScore has taken note of the fact that paid search traffic is witnessing a decrease of late. Fulconi says that even though search queries are up 68% over the last couple of years, the growth rate of the number of paid clicks is at just 18%. His hypothesis is that this is because people are using longer search terms, rendering the likelihood of an advertiser bidding to have his or her search results included in the results page less, due to paid advertising strategies that limit ad coverage. John Battelle puts it very succinctly: In short, ourRead more...]]>