Tag: Consumer behavior
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The media company will study how people understand, enjoy and consume media with new high tech space.
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Whether online or in an offline store, the growing number of mobile shoppers presents a huge opportunity for...
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44% feel worse off in 2011 than they did in 2010, and many are changing food and beverage habits to make ends...
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Nearly two-thirds of consumers surveyed claim that they would be willing to make purchases on their cellphones...
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Wal-Mart recently bought a social media data company that offers the retail giant unprecedented insight into...
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Researchers have found that adverts can be used to create false memories about experiencing products.
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PSFK talks with Mark Mulhern of JWT in anticipation of his presentation at the upcoming PSFK Future Of Mobile...
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Social Commerce Today considers how behavioral economics can inform social shopping strategies.
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PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our...
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The company responds to the rise in collective actions by facilitating group gifting.
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A large-scale global research project identifies changes in online consumer behavior.
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A recent opinion piece at TechCrunch challenges users experiencing social media fatigue to question what they...
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A grid developed by Dr. BJ Fogg, Director of the Persuasive Technology Lab at Stanford University outlines 15...
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Following the worst performance among retailers during the recession, consumers are finding new value through...
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When we look at the discussion happening around monetizing content on the web, payment models from the likes...
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Written with humor in mind, 'Food Court Druids, Cherohonkees, and Other Creatures Unique to the Republic'...
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PSFK reports on trends in the mobile sector-France Télécom [with the assistance of Bluetooth...
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