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consumer engagement
Advertising july 5, 2016

How Agencies, Brands And Media Can Collaborate Toward Consumer Engagement [FoA NYC]

During a panel at PSFK’s Future of Advertising event in New York, industry experts will discuss how to work together for maximum audience impact

Advertising july 1, 2016

Refreshing Advertising’s Relationship Between Brands And Consumers

PSFK’s President of Research, Scott Lachut, introduces a new vision for digital engagement

Advertising june 17, 2016

Ad Exec: Agencies Must Evolve To Co-Create With Brands [FoA SF]

Neil Robinson, co-founder of Chapter, shares how agencies can support all levels of consumer engagement at PSFK’s Future of Advertising conference in San Francisco

Brand Development june 2, 2016

Defining Futures: Insights & Ideation Workshops By PSFK Labs

Let PSFK Labs design a detailed workshop session tailored around your needs, pulling upon research, ideation and expert speakers to explore new areas of innovation

Retail december 15, 2015

Commuting or Ice Climbing? AI Shopping Assistant Helps You Pick the Perfect North Face Gear

The outdoor apparel retailer has launched an interactive online shopping experience powered by IBM Watson

Cities february 10, 2014

Delivery.com Calls On Developers To Rethink The Online Ordering Process

Delivery.com is rewarding $65k to developers who can boost revenues of local businesses.

Gaming august 29, 2013

McDonald’s NFC Tables Keep Kids Entertained [Video]

The fast food chain is piloting the Happy Table, which lets children hold their phones over the table to play a mobile game.

Advertising march 9, 2012

Coca-Cola’s Executive Stadium Box Transformed Into VIP Fan Dorm [Video]

The brand has turned over its luxury corporate suite to soccer team fans, creating a space where they can spend the night.

Design december 13, 2011

Sports Illustrated Lets Fans Choose Its Cover Via Facebook

The magazine asks users to rank their top five sports moments of the year.

Advertising october 28, 2011

The Laws Of [Consumer] Engagement

Foursquare shares their point of view on creating engaging experiences at this week's TEDXSilicon Alley.

Advertising august 26, 2011

Unilever Uses Facebook To Engage With Consumers

The company creates a VIP section on Facebook to receive feedback about its brands.

Advertising february 9, 2011

Netflix Tops Customer Loyalty Index

Authentic innovation and delight were the key drivers noted in the annual Brand Keys Customer Loyalty Engagement Index.

Advertising april 6, 2010

Doc Martens Digital Campaign Reinvents Brand’s Punk Past

Dr. Martens is marking its 50th anniversary with a digital campaign that celebrates its musical roots, while connecting with the musical and stylistic preferences of a more contemporary audience.

Advertising march 25, 2010

Keds Original Sneaker Website Takes Brand from Retro To Modern

Instead of positioning Keds as a retro brand, The Original Sneaker website combines history with consumer innovation.

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