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Social Media september 13, 2016

Social Media Connects Fitness Brands To Athletes

Apps pushing for community-oriented training can be both inspiring for the athlete and beneficial for the manufacturer

Technology september 7, 2016

Dyson’s Newest Creation Is A Vacuum That Can Never Tip Over

The new design promises it won't fall over, and requires no filter or maintenance costs

Consumer Goods july 13, 2016

NBA Owner Creates Online “Stock Market For Sneakers”

StockX relies on supply and demand to adjust real-time pricing for the booming resale industry

Advertising july 7, 2016

The Top Global Brands Pushing The Boundaries Of Advertising

At our NYC Future of Advertising Event, PSFK Labs will explore leading marketing strategies from best-in-class companies

Advertising july 6, 2016

How Advertisers Can Amplify Impact Through Context

New report from PSFK Labs explores how advertisers can increase relevance by harnessing micro-moments and personal preference

Advertising july 5, 2016

Qualitative Researcher: The Not-So-Secret Way To Make Your Brand Viral

Megan Weisenberger, qualitative researcher at The Sound, describes how nobody cares about your hashtag, but there are other ways to get to what consumers want

Advertising june 30, 2016

How Embracing Limits And Making Connections Creates Great Advertising

Recap PSFK's #FutureofAdvertising chat with ad industry experts on digital engagement

Advertising june 28, 2016

Coca-Cola: Refreshing The Taste of Advertising

Coca-Cola Israel shares lessons learned from its most successful digital campaigns

Retail june 10, 2016

In The Age of Emoji, Brands Are Advertising With Icons

Installation brings Pepsi's new campaign to life with IRL emojis

Technology may 25, 2016

What Defines A Brand After 105 Years Of Innovation?

IBM is anchored in pushing its clients towards the future, regardless of product or category

Design & Architecture may 18, 2016

Magically Manipulate Visuals With This Portable Projector

Mobile HD video projection system lets users control moving images through hand gestures

Technology may 17, 2016

This Microclimate Chair Could Give Athletes A Performance Advantage

Nike ergonomic chair uses thermoelectric pads to help athletes adjust to various scenarios

Design & Architecture may 12, 2016

Make Your Own Miniature Creations With This Desktop Vacuum Former

A cheap and effective way to bring manufacturing to the tabletop for all makers

Design & Architecture may 11, 2016

These Temporary Tattoos Can Detect A Soba Allergy

The unobtrusive stick-on patch turns red if it senses an allergy and prevents harm


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