According to the Akatu Institute for Conscious Consumption, one third of all that is consumed in Brazil goes straight to the trash. This means that 39,000 tons of food are thrown away everyday. In the meantime, a reported 14 million Brazilians are starving. In order to combat this waste of food, and various other issues directly related to it, the Akatu Institute has launched a campaign to promote conscious consumption. To encourage real change, the campaign focuses on what affects consumers more directly: their pockets. Using a non-aggressive tone, the campaign not only explains how consumption affects the planet but [...]

When in London, it’s always a pleasure to wander around the hundreds of boutiques that dot the back streets between West Soho and Endell Street – you find such creative energy and individual style, they ache with signs of what could be next in retail, design, branding, marketing.