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Redefining What Makes A Campaign Viral

Redefining What Makes A Campaign Viral

Ivan Askwith, Director of Strategy at Big Spaceship, recently offered an insightful perspective into how brands could best engage consumers over the long-run.

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DARPA’s Network Challenge Celebrates 40 Years of The Internet With Nationwide Treasure Hunt

DARPA's Network Challenge Celebrates 40 Years of The Internet With Nationwide Treasure Hunt

In a project aimed at exploring the evolving face of communication, networking, and shared tasks, DARPA is marking the 40th anniversary of the Internet with a team-building challenge hoping to inspire organization and coordination of groups throughout the continental United States.

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DARPA's Network Challenge Celebrates 40 Years of The Internet With Nationwide Treasure Hunt

DARPA's Network Challenge Celebrates 40 Years of The Internet With Nationwide Treasure Hunt

In a project aimed at exploring the evolving face of communication, networking, and shared tasks, DARPA is marking the 40th anniversary of the Internet with a team-building challenge hoping to inspire organization and coordination of groups throughout the continental United States.

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The 3D Experience Expands Aggressively onto the Homefront

The 3D Experience Expands Aggressively onto the Homefront

Fans of three dimensional flicks rejoice, the immersive experience is headed towards home television. Satellite-TV operator British Sky Broadcasting is taking steps to launch an entirely 3D channel in the U.K. sometime next year. It will be the largest push for three dimensional television yet with the company brainstorming content ideas beyond pure “gimmicks.”
Price will initially remain a hurdle for the technology to become widely adopted. To view Sky’s content, expensive 3D ready television sets are necessary. The cost of the subscription service itself has not yet been specified.
3D television shows are nothing new. Ever since NBC’s 1989 Super Bowl [...]

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Guardian Open Platform: Almost Free and Total Access

Guardian Open Platform: Almost Free and Total Access

As a follow-up to our post from yesterday discussing the gray areas surrounding the “fair use” of online material, we learned that the Guardian has settled any debate concerning their own publication in one bold move, almost. To that end, they have launched Open Platform a service that encourages readers to reuse Guardian content within the larger context of the internet, leveraging – according to the site – “our journalism, our brand, and the technologies that power guardian.co.uk.”
Despite the labels of “free” and “open” being tossed around to explain the Open Platform’s services, it might not be as magnanimous as it [...]

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DuckTape: Interview With Digg CEO

DuckTape: Interview With Digg CEO

John Jantsch at DTM managed to grab ten minutes with Jay Adelson, the CEO of Digg, and then stick it up onto the web as an audio-file/podcast. Adelson explains how Digg works, how stories get submitted, the traffic generated when stories get to the front page, and hints about the future (business, politics).
Podcast
Duct Tape Marketing

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