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content marketing
Gaming june 13, 2014

Twitter’s Video Hashtags Automatically Add Media To Text

As users type #allin when composing a tweet, video ads from Adidas pop up.

Advertising november 3, 2013

Macala Wright: 3 Ways To Measure ROI On Pinterest and Instagram

When it comes to content marketing, we want to know our investments are doing. Here are three programs to help get accurate numbers.

Advertising october 22, 2013

Drew Neisser: How To Do Content Marketing Right

The Viking River Cruise Line strives to be relevant to its consumers, if not always its own brand.

Advertising september 29, 2013

Macala Wright: Redefining Narrative Storytelling

What Van Life, a surf documentary, can teach brands about connecting with their customers on a personal level.

Advertising july 14, 2013

Drew Neisser: How CollegeHumor Gets Clicks

The CEO of the popular site chats with PSFK columnist to reveal that the brand views itself as a multiplatform, multimedia studio rather than just an online hub.

Advertising june 9, 2013

Drew Neisser: Is Content Imperative? Only If You Want To Succeed

Why advertisers and marketers are finding themselves in a world of "publish or perish."

Advertising april 28, 2013

Macala Wright: Why Mad Men Are Becoming Math Men

Programmatic, transparent, scientific processes are now being used as the tools of good marketing.

Advertising april 24, 2013

14 Stories You Need To Know Today

Netflix surpasses HBO, AP's fake tweet freakout and breakthrough tech of the year...links to start your day with.

Advertising april 21, 2013

Luke Kintigh: How To Create Branded Content For The Social Web

Intel iQ Managing Editor reveals how his brand successfully became a publisher of engaging content.

Advertising october 21, 2012

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Advertising july 24, 2012

Edelman Digital: Three Things To Consider When Launching Social Media Campaigns

Companies launching online initiatives need to keep in mind scale, silos and structure if they want to succeed in an already flooded market.

Advertising february 25, 2012

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention.

Advertising may 3, 2011

Tips For Content Marketing Success

Mashable explains how three online companies used content marketing strategies.

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