Tag: Copywriting
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UK grocery chain has given into a campaign, triggered by a 3-year-old girl, to change the name of its Tiger...
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What happens when a coupon book full of ad copy and images aimed at middle-American stay-at-home moms ends up...
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The most popular deal-of-the-day site on the web has started a new training initiative for its staff.
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If a Latino advertising agency or consultant begins to address the Hispanic insight of a pepperoni pizza (a...
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By now I'm sure that most readers of IF! are familiar with the simplicity vs complex debate. We've covered it...
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