http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 20:57:07 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/sainsburys-bread-rebrand.html Thu, 02 Feb 2012 19:46:59 +0000 UK grocery chain has given into a campaign, triggered by a 3-year-old girl, to change the name of its Tiger bread to Giraffe bread.]]> http://www.psfk.com/2011/04/post-punk-kitchen-punks-out-pg-over-coupon-copy.html Tue, 26 Apr 2011 12:00:32 +0000 What happens when a coupon book full of ad copy and images aimed at middle-American stay-at-home moms ends up in the mailbox of a Brooklyn feminist vegan cooking collective?]]> http://www.psfk.com/2011/01/groupon-launches-training-academy-for-its-writers.html Mon, 03 Jan 2011 13:06:48 +0000 The most popular deal-of-the-day site on the web has started a new training initiative for its staff.]]> http://www.psfk.com/2008/08/the-hispanic-insight-of-a-pepperoni-pizza.html Wed, 13 Aug 2008 21:01:30 +0000 If a Latino advertising agency or consultant begins to address the Hispanic insight of a pepperoni pizza (a bar of soap, toothpaste, shampoo, a hamburger, a Phillips screwdriver, a pencil sharpener… you get the picture), RUN away from them as fast as you can. There are certainly some products or services for which you will need to fully understand how these interact, relate, fit, with the reality or frame of mind of the Latino consumer and your success in reaching out to them will heavily depend on it. Exhaustive, primary and secondary research will prove invaluable to reach your goals.Read more...]]> http://www.psfk.com/2006/10/a-copywriters-view-of-complexity.html Mon, 09 Oct 2006 22:04:29 +0000 By now I'm sure that most readers of IF! are familiar with the simplicity vs complex debate. We've covered it here and here. It's a concept that has been born in the mind of Russell Davies and is at the heart of W+K London.]]>