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creative brief
Cities november 19, 2014

Designers Reimagine Wordy Brief with Physical Objects

New York duo send artists the same three artifacts to inspire stories for a gallery show

Advertising may 11, 2011

Insights Don’t Exist

Farrah Bostic at Pretty Little Head got us wondering if we've 'observed' insights to death.

Advertising february 17, 2011

Ed Cotton: Creative Brief Project- Don’t Google Your Way To A Brief

There's no substitute for real time spent with real people learning about human connections to brands and categories.

Advertising february 9, 2011

Ed Cotton: The Creative Brief Project

The Account Planner's most important "product" is supposed to be the creative brief. However, things have changed.

Advertising august 10, 2010

A Better Creative Brief For The Post Digital Age

Goodby's Gareth Kay suggests different ways to think about modern communication strategies.

Advertising july 21, 2010

A Creative Brief To Guide Social Media Efforts

Smart questions to guide strategy.

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