http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 12:30:47 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2009/06/agency-nil-challenges-crispin-and-losing-bidders-of-their-ebay-intern-auction.html Thu, 04 Jun 2009 14:25:46 +0000 We mentioned the creation of Agency Nil recently. And some of you may have heard of Crispin Porter + Bogusky’s latest effort, where they auctioned the services of 40 of their interns for 3 months, via eBay. The winning bid, by Brammo, if anyone is wondering, was $17,655! Agency Nil has now challenged CP+B, as well as all the losing bidders of the auction. They will complete a project in the same period of time for half the price, i.e $8,827.50, with a caveat that says that if the person who accepts the deal feels the final output is worthRead more...]]> http://www.psfk.com/2009/04/slate-on-microsofts-recent-spate-of-ads.html Tue, 21 Apr 2009 15:43:51 +0000 In Slate, Seth Stevenson tears into Microsoft’s dimishing brand strength via Crispin Porter + Bogusky’s recent ads for Microsoft featuring children (like the one below) and JWT’s unimaginative ad for Microsoft’s Quiksilver. He argues that while the ads are bad in themselves (CP+B’s ‘fratty snark’ is apparently not a match for Microsoft’s inherent unhipness and JWT’s ads are ‘even worse than CP+B’s’), the main problem lies in the brand itself. To be fair, Stevenson admits disliking Crispin intensely. Still, he somehow comes out and says about Microsoft what a lot of people perhaps think. From the article: According to BusinessWeek,Read more...]]>