The spaceship-esque plans reflect the tech company's commitment to innovation, intuitive interfaces and aesthetic design.
Services like Spotify and Instagram obliterate the need for the eco-system that Apple has used to sell its hardware.
Once everyone gathered around to listen to the wireless, now it's something that plays in the background inside barber shops and office blocks.
Former worker explains the inside story of one of the world's top computer companies.
Images of Apple's new headquarters in Cupertino, California are now available to view.
Apple, known to be stealthy about its operations, pokes fun at itself on official Apple merchandise with phrases such as "I visited the Apple Campus. But that's all I'm allowed to say."