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Vodafone Customer Experience Pod Designed as a Visual Dialogue
1 december 2014
IO Studio designed the center, which gives clients a personalized tour based on their individual needs
Macala Wright: How Brands Design Customer Experiences Of The Future
18 august 2013
Consumers not only expect great brand experiences, they believe they’re entitled to them.
Macala Wright: Why CEOs Must Prepare For A Collaborative Future
16 june 2013
Leading minds in business describe how 'the big Cs' are changing at PTTOW in Los Angeles.
Macala Wright: How Happiness Can Save The Sad State Of Startups
17 march 2013
Is the default state of a startup failure? Serial entrepreneur chats about how to change this.
PSFK Launches 2012 ‘Future Of Retail’ Trends Report
14 july 2012
We launch our third annual survey of retail trends exploring the key factors driving change in shopper behaviors and expectations.
Kraft Employs Age-Recognition Technology in New Sampling Campaign
2 january 2012
Jell-O is supporting the launch of its new Temptations line of indulgences with a sampling machine that detects age prior to service.
Lowe’s Introducing Online Home Improvement Tool
28 september 2011
The 'myLowes' service will enable consumers to access advice and information about their home projects and purchases.
Future Of Retail: Gesture-Based Browsing
4 august 2011
Retailers are using motion tracking to convert static retail fronts and in-store displays into interactive points of browsing.
Best Buy Considers ‘Collaborative Retail’
27 june 2011
Best Buy will reduce its retail footprint (and associated costs) by inviting other retailers to share its store space. We wonder if this collaborative retail approach will enhance the customer's retail experience - or degrade it?
This (Abridged) Week in Brand Strategy & Marketing
24 june 2011
PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.
Flirting Staff Fight ‘Social Media Isolation’
14 october 2010
A London-based pizza shop is putting their staff through a new form of training to relax customers and bring back the art of conversation.
Music Branding With RFID-Embedded Clothing
8 october 2010
Gomus creates custom audio-retail experiences to match the mood of clothing being tried on in stores.
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