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customer experience
Culture september 16, 2015

Buy Your Beer And Drink It In-Store

Major retailers are integrating beer and wine bars to lure in customers for after-hours delight

Design december 1, 2014

Vodafone Customer Experience Pod Designed as a Visual Dialogue

IO Studio designed the center, which gives clients a personalized tour based on their individual needs

Advertising august 18, 2013

Macala Wright: How Brands Design Customer Experiences Of The Future

Consumers not only expect great brand experiences, they believe they’re entitled to them.

Advertising june 16, 2013

Macala Wright: Why CEOs Must Prepare For A Collaborative Future

Leading minds in business describe how 'the big Cs' are changing at PTTOW in Los Angeles.

Culture march 17, 2013

Macala Wright: How Happiness Can Save The Sad State Of Startups

Is the default state of a startup failure? Serial entrepreneur chats about how to change this.

Advertising july 14, 2012

PSFK Launches 2012 ‘Future Of Retail’ Trends Report

We launch our third annual survey of retail trends exploring the key factors driving change in shopper behaviors and expectations.

Advertising january 2, 2012

Kraft Employs Age-Recognition Technology in New Sampling Campaign

Jell-O is supporting the launch of its new Temptations line of indulgences with a sampling machine that detects age prior to service.

Advertising september 28, 2011

Lowe’s Introducing Online Home Improvement Tool

The 'myLowes' service will enable consumers to access advice and information about their home projects and purchases.

Gaming august 4, 2011

Future Of Retail: Gesture-Based Browsing

Retailers are using motion tracking to convert static retail fronts and in-store displays into interactive points of browsing.

Advertising june 27, 2011

Best Buy Considers ‘Collaborative Retail’

Best Buy will reduce its retail footprint (and associated costs) by inviting other retailers to share its store space. We wonder if this collaborative retail approach will enhance the customer's retail experience - or degrade it?

Advertising june 24, 2011

This (Abridged) Week in Brand Strategy & Marketing

PSFK curates some of the brand strategy, digital and creative advertising news that caught our attention this week.

Advertising october 14, 2010

Flirting Staff Fight ‘Social Media Isolation’

A London-based pizza shop is putting their staff through a new form of training to relax customers and bring back the art of conversation.

Advertising october 8, 2010

Music Branding With RFID-Embedded Clothing

Gomus creates custom audio-retail experiences to match the mood of clothing being tried on in stores.

Retail august 18, 2010

Can Businesses Use Technology To Deal With Unplanned Closings In Better Ways?

A "closed, sorry for the inconvenience" sign posted by a local merchant got us thinking about how shops can strive to be more customer-friendly.

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