http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 18:25:36 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/mountain-dew-offers-free-facebook-timeline-art-for-fans.html Tue, 20 Dec 2011 18:08:39 +0000 The popular beverage aligns its newest online campaign with Facebook's latest layout feature. ]]> http://www.psfk.com/2011/08/color-customized-your-leica-camera.html Tue, 09 Aug 2011 16:45:56 +0000 Pimp your Leica camera through a new online store that provides a whole spectrum of colorful add-ons.]]> http://www.psfk.com/2011/07/turn-your-prius-into-a-racecar.html Thu, 14 Jul 2011 15:51:34 +0000 The basic and functional four-door gets a stylish aerodynamic upgrade.]]> http://www.psfk.com/2011/06/kevin-kelly-do-your-customers-want-simple-semi-or-mass-customization-headlines.html Mon, 27 Jun 2011 14:07:17 +0000 "You read the New York Times because everyone else is reading it, but you don't read the sports section or the obits. You want not the Daily Me, but the Daily You and Me, the publication your 12 closest friends read."]]> http://www.psfk.com/2011/05/mini-invites-fans-into-a-global-photo-box.html Fri, 20 May 2011 16:19:21 +0000 Put on your headphones, customize your MINI's side mirror, snap a photo - and let downtown Berlin see you & your (virtual) MINI.]]> http://www.psfk.com/2011/04/why-cant-we-judge-a-kindle-by-its-cover.html Mon, 25 Apr 2011 16:18:41 +0000 Amazon's tabula rasa offers food for thought on outsourced customization.]]> http://www.psfk.com/2011/03/custom-menswear-brand-j-hilburn-launches-ecommerce-customization-program.html Tue, 29 Mar 2011 14:28:17 +0000 Luxury menswear brand J. Hilburn pairs online-initiated custom orders with the personalized tailoring of (and offline relationship with) the brand's style advisors.]]> http://www.psfk.com/2010/08/this-week-in-brand-strategy-advertising-11.html Fri, 27 Aug 2010 18:01:22 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/08/a-low-energy-display-method-with-implications-for-fashion-customizable-products-and-industrial-design.html Wed, 04 Aug 2010 18:50:13 +0000 A project out of the MIT Media Lab uses a prototype system to create low-power displays and instantly modifiable products.]]> http://www.psfk.com/2010/07/keds-shoes-as-a-catalyst-for-creative-minds.html Thu, 08 Jul 2010 18:28:25 +0000 The classic shoe company has launched a campaign to inspire creativity with The Whitney Museum and Bloomingdale's.]]> http://www.psfk.com/2010/06/machine-uses-fingerprints-to-make-a-custom-cup-of-coffee.html Wed, 09 Jun 2010 14:44:33 +0000 A coffee maker uses biometric technology to customize orders for every user.]]> http://www.psfk.com/2010/05/razorfish-releases-2010-outlook-report.html Wed, 26 May 2010 10:39:55 +0000 We've provided our synopsis of the new report which identifies and evaluates key trends affecting chief marketing officers.]]> http://www.psfk.com/2010/04/uniqlos-tweet-show.html Fri, 09 Apr 2010 07:01:35 +0000 Uniqlo has launched a digital campaign that integrates your Tweets into a personalized video, complete with Uniqlo's characteristic charm, whimsy, and ultimately - merchandise. ]]> http://www.psfk.com/2009/09/bake-shop-offers-cookies-fresh-from-the-oven-in-two-minutes.html Thu, 10 Sep 2009 20:58:44 +0000 Combining the convenience of fast food with the personalization of homemade, a Canadian baker hopes to cash-in on a business that caters to individuals who want their cookies fresh from the oven without the wait.]]> http://www.psfk.com/2009/09/leica-a-la-carte.html Wed, 09 Sep 2009 15:09:57 +0000 With over four thousand technical and styling nuances to ensure that the Leica they build is truly individualized, Leica á la carte enables buyers to very specifically customize their own camera.]]> http://www.psfk.com/2009/08/coca-colas-customizable-soda-vending-machine.html Mon, 03 Aug 2009 16:45:48 +0000 Coca-Cola recently unveiled a vending machine that dispenses customizable soda drinks and tracks users' favorite choices. ]]> http://www.psfk.com/2008/12/mix-and-match-podcasts-on-npr.html Mon, 22 Dec 2008 20:28:54 +0000 National Public Radio is offering their audience an extra level of functionality by providing a tool that allows user to create personalized podcast feeds that can be uploaded to any mobile device.  This new feature enables listeners to enter their various interests, ranging from general topics like music and politics to more specific subjects like The Beatles and Barack Obama, into search fields that then find and aggregate the clips in one location.  Although relatively easy to use, those seeking the most tailored content will have to spend a little time experimenting with the technology to discover the best mix.Read more...]]>