At out 2009 New York conference, we had a panel of representatives from creative agencies that were starting their own product lines. Ben Malbon, Carl Johnson, Robbie Vitrano and Bart Haney all shared insights into this new model (The full video version is available here). Fast Company’s Danielle Sacks moderated the panel, and has provided an excellent edited transcript of the conversation in the the July issue of the magazine.

We’re looking forward to having Danielle Sacks, award-winning staff writer at Fast Company, join us at PSFK Conference New York on April 2. With a panel including Bart Haney (fuseproject), Carl Johnson (Anomaly),  Ben Malbon (BBH Labs) and Robbie Vitrano (Trumpet), Danielle will be moderating a discussion about the pursuit of intellectual property and how it’s changing the way agencies and new businesses operate.
First, who are you and what do you do?
I’m a features writer who happens to write for a business magazine about ideas, innovation, creativity, and progressive thinkers. I’m fascinated by the intersection of business and culture, and [...]