As a follow-up to our post examining the Top Ten Big Brands in Social Media, we felt that strategist and PSFK friend Mike Arauz’s ideas on working within the online space were both thoughtful and timely. He begins by making the claim that where the internet is concerned, everything is your direct competition which reminded us of this quote from Lorne Michaels when recently asked about the competition for Saturday Night Live – his answer “Guitar Hero.”
Needless to say, the rules have changed, particularly when you look at the microcosm of the web as an experience in and of itself. [...]
February 11, 2009
Working With Your Competition
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