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david beckham
Syndicated may 20, 2013

Why David Beckham Outgrew Soccer

How the athlete became arguably one of the most famous celebrities of our time.

Work february 8, 2013

Beckham Back In His Underwear for New H&M Ad [Video]

Footballer runs pantless through Beverly Hills in the Guy Ritchie directed short film

Retail july 28, 2012

David Beckham Surprises Olympic Fans In adidas Photo Booth [Video]

International sports star makes an unexpected visit to a London shopping mall to promote the sponsor of the 2012 games.

Work march 7, 2012

Design Indaba 2012: How Scent Can Educate Us About Prejudice

At Design Indaba 2012 PSFK spoke with scent expert, Sissel Tolaas about how her work subverts cultural preconceptions.

Advertising march 16, 2011

adidas Is All In Ad [Video]

New commercial by sportswear brand tries to weave its sub-brands together.

Technology june 15, 2010

Measuring The Value Of A Sponsorship: Nike’s World Cup Buzz

According to a recent Nielsen report, the buzz generated by the "Write the Future" campaign exceeds that of official World Cup sponsor Adidas.

Retail june 7, 2010

Star Wars As Modern-Day Brand Builder

The near-sacred cinematic masterpiece has provided a unique, and often humorous, platform for today's products.


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