Dell has been trying to woo over computer enthusiasts of the female persuasion- first through their misguided Della campaign and now by teaming up with iconic nail polish company OPI for a new line of lacquer-inspired laptops.
Read more...October 9, 2009
May 13, 2009
Dell Designs New Site for Women
It seems lately that Dell is everywhere you look, trying to get you the consumer to pay attention to them. From their twitter based ad campaign, to some interesting artist collaborations with a Blitzkrieg of PR, it seems that Dell is angling to move out of the shadows of their cooler big brother Mac, and get people excited about their computers. Dell’s most recent move has been creating a sub-brand Della which will be catering to female PC users.
Many have questioned this new line, which some may say paints women’s technology needs in a rather shallow light- listed under “tech [...]
April 14, 2009
George Parker: Will Any Lessons Be Learned from the Enfatico Disaster?
Late last week, Enfatico effectively ceased to exist as a stand alone operation. The “agency of the future,” sixteen months after its creation, became the agency of the past when it was rolled into Y&R. Forgive me for enjoying a brief toot on my horn here, but I’d been forecasting this on AdScam for months, opting for either Grey or Y&R as the likely home for the struggling enterprise. Launched with much fanfare in December 2007, it was claimed this would be the first agency totally dedicated to servicing the advertising needs of single client, Dell, on a global scale. [...]
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