http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 10:30:48 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/11/dells-pop-up-gallery-in-the-les-emphasizes-artists-before-products.html Fri, 04 Nov 2011 16:18:32 +0000 The tech corporation has opened a pop up gallery in the Lower East Side that provides a free space for artists to engage with each other and generate new works and ideas.]]> http://www.psfk.com/2011/11/confessions-of-a-mad-man-geek-speak-part-ii.html Tue, 01 Nov 2011 17:50:46 +0000 In his tell-all memoir, author George Parker holds forth about what it's really like to work in the steamy ad world, as popularized by AMC's Mad Men. All it's cracked up to be? Read to find out.]]> http://www.psfk.com/2011/10/triple-pundit-rei-takes-the-lead-in-rethinking-packing-materials.html Mon, 24 Oct 2011 11:10:25 +0000 The outdoor equipment retailer innovates and saves with sustainable packaging.]]> http://www.psfk.com/2011/09/dell-plans-partnership-with-chinas-baidu-on-tablets-and-mobiles.html Wed, 07 Sep 2011 23:00:00 +0000 Analysts wary as Dell focuses on fastest-growing market to try to breathe new life into its mobile offerings.]]> http://www.psfk.com/2011/08/americas-favorite-small-business-competition.html Wed, 31 Aug 2011 11:54:11 +0000 Dell presents a contest offering $75k worth of cash and prizes as well as an online reality show.]]> http://www.psfk.com/2011/07/dell-may-soon-use-google-hangouts-for-customer-service.html Tue, 19 Jul 2011 16:26:23 +0000 Dell CEO Michael Dell posted a question on Google+ and receives a phenomenal amount of responses that encouraged him to try out Google+ Hangouts for Dell's customer service initiatives.]]> http://www.psfk.com/2011/07/dells-new-ad-campaign-make-you-the-brand.html Mon, 11 Jul 2011 12:51:13 +0000 "More you" features individuals discussing their use of Dell's products.]]> http://www.psfk.com/2011/04/down-the-rabbit-hole-transmedia-disasters.html Fri, 01 Apr 2011 17:56:45 +0000 Game Designer Andrea Phillips warns of the consequences of going too far with alternate-reality marketing.]]> http://www.psfk.com/2010/11/so-much-for-brands-to-learn-so-little-time.html Tue, 23 Nov 2010 16:06:30 +0000 Chris Harrison looks at how Africa’s marketing pioneers are beginning to engage consumers on the Internet.]]> http://www.psfk.com/2010/08/this-week-in-brand-strategy-advertising-11.html Fri, 27 Aug 2010 18:01:22 +0000 PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this past week.]]> http://www.psfk.com/2010/07/pics-dell-x-threadless.html Fri, 09 Jul 2010 19:14:21 +0000 Unique new designs for Dell laptops from the crowdsourced design community. ]]> http://www.psfk.com/2010/06/interview-tv-commons-a-requiem-for-analog-tv-broadcasting.html Thu, 10 Jun 2010 14:29:15 +0000 New media practitioner Stephen Fortune reveals potential for guerilla appropriation of former analog airspace that is also a precious commodity for companies like Google, Microsoft and Dell. ]]> http://www.psfk.com/2010/03/new-servers-enable-personal-cloud-based-infrastructures.html Mon, 29 Mar 2010 07:01:27 +0000 The PowerEdge C-Series servers from Dell allow users to create their own cloud based infrastructure. ]]> http://www.psfk.com/2009/12/social-media-implications-for-brands-in-2010.html Wed, 23 Dec 2009 15:46:44 +0000 Love it or hate it, social media (and its persistent title) will maintain its grip on consumers - and brand marketing discussions - until it evolves into a different form and role in our digital lives.]]> http://www.psfk.com/2009/12/twitter-earns-dell-6-5-million-in-sales.html Wed, 09 Dec 2009 14:49:39 +0000 PC retail giant Dell has confirmed that Twitter has contributed $6.5 Million in sales to the company's total revenue since it first began Tweeting 2 years ago. ]]> http://www.psfk.com/2009/10/dell-x-opi.html Fri, 09 Oct 2009 14:56:47 +0000 Dell has been trying to woo over computer enthusiasts of the female persuasion- first through their misguided Della campaign and now by teaming up with iconic nail polish company OPI for a new line of lacquer-inspired laptops.]]> http://www.psfk.com/2009/05/dell-designs-new-site-for-women.html Wed, 13 May 2009 14:06:35 +0000 It seems lately that Dell is everywhere you look, trying to get you the consumer to pay attention to them. From their twitter based ad campaign, to some interesting artist collaborations with a Blitzkrieg of PR, it seems that Dell is angling to move out of the shadows of their cooler big brother Mac, and get people excited about their computers. Dell’s most recent move has been creating a sub-brand Della which will be catering to female PC users. Many have questioned this new line, which some may say paints women’s technology needs in a rather shallow light- listed underRead more...]]> http://www.psfk.com/2009/04/george-parker-will-any-lessons-be-learned-from-the-enfatico-disaster.html Tue, 14 Apr 2009 21:52:24 +0000 Late last week, Enfatico effectively ceased to exist as a stand alone operation. The “agency of the future,” sixteen months after its creation, became the agency of the past when it was rolled into Y&R. Forgive me for enjoying a brief toot on my horn here, but I’d been forecasting this on AdScam for months, opting for either Grey or Y&R as the likely home for the struggling enterprise. Launched with much fanfare in December 2007, it was claimed this would be the first agency totally dedicated to servicing the advertising needs of single client, Dell, on a global scale.Read more...]]> http://www.psfk.com/2005/09/dells_recycling_1.html Wed, 21 Sep 2005 19:34:09 +0000 It's funny that some of the most influential bloggers get their knickers in a twist at some problem with Dell's customer service or an ad but totally ignore something Dell...]]>