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design thinking
Work june 28, 2016

When Design Becomes A Black Box

Aarron Walter, VP of Design Education at InVision, shares why collaborative relationships are critical to building better products

Mobile december 9, 2015

Design Thinking Plays a Critical Role In Contributing to a Better Society

How design thinking impacts the social behavior of Internet users, leveraging emotion to create awareness for charitable and educational causes like Univision’s Key To Success

Technology april 12, 2013

Bruce Nussbaum: Creative Innovation Through Meaningful Design [PSFK 2013]

Former assistant managing editor of BusinessWeek develops ideas to help people get out of the creativity rut our culture is in.

Retail september 30, 2012

This Week In Brand Strategy & Marketing

PSFK curates some of the strategy, digital and creative advertising news catching our attention this week.

Work june 9, 2012

PSFK's Top Five Stories Of The Week

We review the best in design, culture, art and fashion and creative business in our weekly 'What's Trending Now' roundup.

Innovation june 9, 2012

What Is Design Thinking Anyway?

Is know-how threatening to win out over intuition and inspiration? Robin Lanahan, Director Brand Strategy, New Product Incubation at Microsoft, traces the evolution of the contemporary creative process.

Luxury august 25, 2011

New Online Lab Space Helps Companies Co-Create with their Customers

Napkin Labs' new platform employs design thinking in its new research platform offering a more interactive, engaging and deeper consumer research alternative to the focus group.

Cities july 25, 2011

Inspiring Innovation Through Exclusive Access To Creative Executives

A new executive education program aims to foster creative ideas and conversations.

Advertising june 2, 2011

Do Personality And Cloud Data Make Good Bedfellows?

Will getting a better deal for data exchanged for online services feed our desire for a personal brand?

Work may 19, 2011

frog design: The 'Science' of Good Design: A Dangerous Idea

Design, like the world as a whole, is unpredictable and messy. If you think it boils down to "research," you're mistaken.

Home april 12, 2011

frog design: The Key To Design Insights: See The World Differently

How to think like a designer: don't just observe the world, but draw upon what you know, interpret what you find, and look for unmet needs.

Gaming & Play april 6, 2011

Can Creativity Be Quantified?

Bruce Nussbaum proposes the concept of Creative Intelligence and Creative Quotient as a potential means of assessing creativity.

Advertising april 1, 2011

Defending The Imperative Of Designing For Delight

Designer Ingrid Fetell puts the case forward for the necessity of designing beyond utility in favor of that which bring us joy and delight

Work march 7, 2011

Nike Speakers: Challenging Throwaway Culture Through Repurposing

A competition which encourages new uses for discarded items makes a virtue of recycling.

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