ColaLife is a brilliant example of the kind of special “out-of-the-box” thinking that proves it’s always possible to reinvent the wheel or in this case, make it better. We caught sight of the endeavor almost a year ago, but the project has since evolved.
Having observed that Coca-Cola’s impressive infrastructure enabled it to deliver product to nearly every corner of the world, Simon Berry noted that the process still contained inefficiencies, namely wasted space. He felt that with a bit of intelligent package design this space could be used to transport desperately needed medical supplies to developing countries through Coca-Cola’s pre-existing [...]
July 8, 2009
ColaLife’s Bid to Deliver More Than Just Soda to Developing World
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