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Work september 8, 2015

PSFK is Hiring: Researcher / Strategist Consultant

Work with companies like Google, Intel, Nike, Samsung and Target

Retail august 8, 2014

Guinness Will Release Blonde American Lager to Revive Sales

The first made-in-America brew from the Irish brand will stray from the company's trademark dark color

Home august 6, 2014

Global Competition Recognizes the Craftsmanship of Mixologist-Bartenders

A masterbrand plays a huge role in dictating cocktail culture around the world

Mobile august 13, 2013

How To Encourage Millennials To Drink Responsibly

Campaign focuses on Generation Y's sense of shame and embarrassment.

Luxury may 24, 2013

Spirit Brand Taps Bartenders To Create New Luxury Alcohol [Video]

Inside the UK innovation center, a group will develop and test their ideas before one is chosen to be produced.

Design & Architecture april 26, 2013

Classic Cocktails Depicted As Simple Abstract Graphics [Pics]

Diageo's Mixionary campaign includes a poster set featuring color blocks representing cocktail ingredients.

Diageo’s Paul Walsh cracks China – Telegraph
Cruise Line Cocktails Go World Class
Technology october 30, 2012

Send A Personalized Video On A Bottle Of Whiskey

Diageo used QR codes to enable customers to record personal messages on their gift for Father’s Day in Brazil.

Syndicated june 6, 2012

Ed Cotton: Captain Morgan’s Search For Branded Content Treasure

The rum brand strikes gold in deciding to fund a real life Indiana Jones on a dive for their namesake's pirate trove.

Advertising may 8, 2012

Captain Morgan Gets Sued For Piracy [Headlines]

American Beverage Company, who makes Daily's Cocktails, files a trademark lawsuit against Diageo brand over pouch-shaped design.

Work september 9, 2011

PSFK Future Of Retail Tastemakers: Paul Taylor Of Diageo

PSFK spoke to top executives in the retail field as part of our research for our 2011 update to the Future of Retail Report. Read about what these key players believe is the future of retail.

Retail august 10, 2011

Future Of Retail: Fitting Room Redress

Retailers are re-evaluating the importance of the dressing room and realizing that this piece of store real-estate is a crucial tool that should be used to drive a customer to sale.

Mobile august 5, 2011

Future of Retail: On My Block Deals

PSFK realized that the popularity of group buying platforms like Groupon have driven the development of services that help shoppers locate discounts around them in real-time.


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