A PSFK Report On
The New Rules Of Digital Engagement
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PSFK Future of Advertising Report
IDEAS FOR INNOVATION
EVERY IDEA. EVERY DAY
PSFK is Hiring: Researcher / Strategist Consultant
8 september 2015
Work with companies like Google, Intel, Nike, Samsung and Target
Guinness Will Release Blonde American Lager to Revive Sales
8 august 2014
The first made-in-America brew from the Irish brand will stray from the company's trademark dark color
Global Competition Recognizes the Craftsmanship of Mixologist-Bartenders
6 august 2014
A masterbrand plays a huge role in dictating cocktail culture around the world
How To Encourage Millennials To Drink Responsibly
13 august 2013
Campaign focuses on Generation Y's sense of shame and embarrassment.
Spirit Brand Taps Bartenders To Create New Luxury Alcohol [Video]
24 may 2013
Inside the UK innovation center, a group will develop and test their ideas before one is chosen to be produced.
Classic Cocktails Depicted As Simple Abstract Graphics [Pics]
26 april 2013
Diageo's Mixionary campaign includes a poster set featuring color blocks representing cocktail ingredients.
Send A Personalized Video On A Bottle Of Whiskey
30 october 2012
Diageo used QR codes to enable customers to record personal messages on their gift for Father’s Day in Brazil.
Ed Cotton: Captain Morgan’s Search For Branded Content Treasure
6 june 2012
The rum brand strikes gold in deciding to fund a real life Indiana Jones on a dive for their namesake's pirate trove.
Captain Morgan Gets Sued For Piracy [Headlines]
8 may 2012
American Beverage Company, who makes Daily's Cocktails, files a trademark lawsuit against Diageo brand over pouch-shaped design.
PSFK Future Of Retail Tastemakers: Paul Taylor Of Diageo
9 september 2011
PSFK spoke to top executives in the retail field as part of our research for our 2011 update to the Future of Retail Report. Read about what these key players believe is the future of retail.
Future Of Retail: Fitting Room Redress
10 august 2011
Retailers are re-evaluating the importance of the dressing room and realizing that this piece of store real-estate is a crucial tool that should be used to drive a customer to sale.
Future of Retail: On My Block Deals
5 august 2011
PSFK realized that the popularity of group buying platforms like Groupon have driven the development of services that help shoppers locate discounts around them in real-time.
Why Heritage Companies Are Looking To New Mediums To Tell Brand Stories
The Top Global Brands Pushing The Boundaries Of Advertising
Hire A Professional To Put The Finishing Touches On Your Instagram Posts
PSFK Speaker To Share How Data Makes Us More Human [PSFK 2016]
This Self-Scanning Shopping Bag Could Eliminate Queuing
Facebook Is Using AI To Write Captions For Blind Users
Hotel Brings Local Foods Directly To Your Room
3D-Printed Cheese Wants To Offer Healthier Alternative To Cheese Lovers
Bus Turned Food Market Feeds Residents In Toronto Food Deserts
How Wearable Tech Can Be Used for Social Good
The Future of Cars Isn't Just Automated, It's 3D-Printed