PSFK sat down to talk with Diesel Founder Renzo Rosso about inspiration, the Internet, nature and more.

Ikea has become known for innovative digital campaigns: Open Kitchen was one of their most recent successes, a site that allowed users to upload images of their kitchens with the chance to win back the cost of their Ikea kitchen. Their latest one is Bedroom Secrets, where apart from winning a similar prize for uploading pictures of their bedrooms, users can look into the bedrooms of three characters: Lonne, Sven and Manette, live. Reminds us of Nokia’s Somebody Else’s Phone campaign, as well as Diesel’s hijacking campaign from not too long ago, though user-generated content is something the other two [...]

Team PSFK spotted this new frontage on the Diesel store on London’s Carnaby Street earlier this week. Made from plywood, they’ve made the store look like an old school radio.

Having one of the best design fairs located right in its home town seems to have inspired Diesel to expand their Successful Living campaign into the home. The fashion label announced a collaboration with Italian design staples Foscarini, Moroso, and Zucchi to produce a range of furniture pieces and lighting fixtures. Diesel put an interesting spin on developing the collection in contrast to how a furniture maker would. They clearly used a similar approach to applying inspiration to a new apparel line in how the home collection was assembled. They’ve released a short video that shows it was a lot [...]

The New York Times recently ran two stories that provide hints at the potential impact of the recession on the consumer mindset and their purchasing behavior. In Japan, the paper reports that the “economic malaise” of the 1990s changed Japanese relationship with brands when they changed their habits to make everything stretch that little bit further:
To better compete, companies slashed jobs and wages, replacing much of their work force with temporary workers who had no job security and fewer benefits. Nontraditional workers now make up more than a third of Japan’s labor force.
Younger people are feeling the brunt of that [...]

Diesel has just opened its largest store ever on Fifth Avenue in NYC, an event obviously several years in the making, but which comes at a time when brands are canceling their runway shows and store closures are a dime a dozen. Diesel’s new store boasts “over 700 different denim styles and washes on every floor” and it makes you think if this store is going to be able to move all that merchandise, or if it’s just a brand play that will have residual effects on worldwide sales.
Maybe even more interesting, the window displays at Diesel Planet, as the [...]

Words by DK No book should be this big! Although, in this case you’re glad it is, because if it wasn’t, it simply wouldn’t be…