http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 10:30:48 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2011/12/solar-power-now-cheaper-than-diesel-generators-in-india-headlines.html Thu, 15 Dec 2011 21:47:14 +0000 Alternate sources of energy have become more cost efficient in certain countries depending on location, installation and competition. ]]> http://www.psfk.com/2011/09/q-a-french-design-team-surface-to-air-touches-down-in-nyc.html Thu, 15 Sep 2011 16:58:26 +0000 PSFK interviews Jeremie Roza, once half of the team of French arbiters of fashion cool, about his new store space.]]> http://www.psfk.com/2011/05/diesel-brings-facebook-likes-to-real-world-products.html Fri, 20 May 2011 15:01:03 +0000 At clothing displays, mobile tags will be available for customers to scan and see similar items in the collections, as well as a Facebook button that lets the shopper to share the item on their wall.]]> http://www.psfk.com/2011/05/jordanian-typographer-glocalizes-brand-logos-pics.html Mon, 02 May 2011 09:00:31 +0000 Hussein Alazaat designed over 10 Arabic versions of various global brands including Diesel, Givenchy, Aramex, Canali, and Paul Smith. ]]> http://www.psfk.com/2010/12/best-of-the-2010-nyc-holiday-windows.html Wed, 22 Dec 2010 18:06:10 +0000 Come along on PSFK's virtual tour of the best of New York City's retail holiday windows from 2010.]]> http://www.psfk.com/2010/08/nikes-i-am-the-rules.html Fri, 20 Aug 2010 10:37:54 +0000 The new campaign is the latest to celebrate non-comformity and self-expression.]]> http://www.psfk.com/2010/06/cannes-lions-winners-roundup.html Wed, 30 Jun 2010 14:55:27 +0000 A look at this year's champions - and some thoughts on what they indicate about the direction of branding, advertising and creativity moving forward.]]> http://www.psfk.com/2010/06/revealing-game-mechanics-in-the-retail-space.html Thu, 10 Jun 2010 21:04:45 +0000 We consider some of the common traits around brands and services that seem to tap into game mechanics. ]]> http://www.psfk.com/2010/06/future-of-retail-instant-show-and-tell.html Wed, 02 Jun 2010 14:15:04 +0000 Mobile social networks and connected in-store technologies are enabling shoppers to turn shopping trips into a more social experience.]]> http://www.psfk.com/2010/04/diesels-a-hundred-lovers-interactive-video.html Fri, 02 Apr 2010 06:44:08 +0000 As part of a new Diesel campaign, Anomaly has both created the ad, and released the accompanying song through their Anomaly Music Group.]]> http://www.psfk.com/2010/01/optimism-vs-pragmatism-in-brand-campaigns.html Mon, 25 Jan 2010 15:48:17 +0000 An article by Stuart Elliott in the New York Times suggests that brands are taking a more realistic approach with the tone conveyed in their communications strategies in the new year.]]> http://www.psfk.com/2009/10/10-minutes-with-diesels-renzo-rosso.html Fri, 23 Oct 2009 15:56:56 +0000 PSFK sat down to talk with Diesel Founder Renzo Rosso about inspiration, the Internet, nature and more.]]> http://www.psfk.com/2009/06/ikeas-bedroom-secrets.html Mon, 29 Jun 2009 14:13:34 +0000 Ikea has become known for innovative digital campaigns: Open Kitchen was one of their most recent successes, a site that allowed users to upload images of their kitchens with the chance to win back the cost of their Ikea kitchen. Their latest one is Bedroom Secrets, where apart from winning a similar prize for uploading pictures of their bedrooms, users can look into the bedrooms of three characters: Lonne, Sven and Manette, live. Reminds us of Nokia’s Somebody Else’s Phone campaign, as well as Diesel’s hijacking campaign from not too long ago, though user-generated content is something the other twoRead more...]]> http://www.psfk.com/2009/05/wooden-radio-diesel-store.html Wed, 13 May 2009 11:40:08 +0000 Team PSFK spotted this new frontage on the Diesel store on London’s Carnaby Street earlier this week. Made from plywood, they’ve made the store look like an old school radio.]]> http://www.psfk.com/2009/04/diesel-announces-home-collection-at-milan-furniture-fair.html Wed, 22 Apr 2009 01:58:10 +0000 Having one of the best design fairs located right in its home town seems to have inspired Diesel to expand their Successful Living campaign into the home. The fashion label announced a collaboration with Italian design staples Foscarini, Moroso, and Zucchi to produce a range of furniture pieces and lighting fixtures. Diesel put an interesting spin on developing the collection in contrast to how a furniture maker would. They clearly used a similar approach to applying inspiration to a new apparel line in how the home collection was assembled. They’ve released a short video that shows it was a lotRead more...]]> http://www.psfk.com/2009/02/lessons-from-japan-uk-the-impact-of-frugality.html Mon, 23 Feb 2009 15:23:17 +0000 The New York Times recently ran two stories that provide hints at the potential impact of the recession on the consumer mindset and their purchasing behavior. In Japan, the paper reports that the “economic malaise” of the 1990s changed Japanese relationship with brands when they changed their habits to make everything stretch that little bit further: To better compete, companies slashed jobs and wages, replacing much of their work force with temporary workers who had no job security and fewer benefits. Nontraditional workers now make up more than a third of Japan’s labor force. Younger people are feeling the bruntRead more...]]> http://www.psfk.com/2009/02/amidst-recession-diesel-goes-big-on-5th-ave.html Thu, 19 Feb 2009 13:30:17 +0000 Diesel has just opened its largest store ever on Fifth Avenue in NYC, an event obviously several years in the making, but which comes at a time when brands are canceling their runway shows and store closures are a dime a dozen. Diesel’s new store boasts “over 700 different denim styles and washes on every floor” and it makes you think if this store is going to be able to move all that merchandise, or if it’s just a brand play that will have residual effects on worldwide sales. Maybe even more interesting, the window displays at Diesel Planet, asRead more...]]> http://www.psfk.com/2006/03/book_review_fifty_by_diesel.html Wed, 15 Mar 2006 23:00:07 +0000 Words by DK No book should be this big! Although, in this case you're glad it is, because if it wasn't, it simply wouldn't be...]]>