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Diet Coke Taps Designers to Broaden Its Brand Engagement
14 march 2016
Coke transforms social media posts into customized apparel, posters, and dogwear
Diet Coke Prints Two-Million Unique Bottles Using Algorithms
7 november 2014
Coca-Cola of Israel has launched a multi-level campaign to stress the individuality of millions of diet drinkers
PSFK Picks: Top 5 Stories Of The Week
7 march 2014
ANIMAL NEW YORK creates parody adds for Diet Coke, an artist make a realistically proportioned Barbie, and more.
Diet Coke Unveils Skinny Vending Machine [Video]
7 may 2013
The Slender Vender is able to be slipped into new kinds of locations.
Diet Coke Designs Marc Jacobs Photo Booths
15 april 2013
To celebrate its birthday the brand created personalized photos with the designer.
Marc Jacobs’ Limited Edition Designs For Diet Coke
21 february 2013
The brand’s new 2013 Creative Director is releasing three cans that each celebrate a decade that has passed since the drink was launched.
Diet Coke Celebrates Female Sexuality With Remade ‘Hunk’ Campaign
1 february 2013
The beverage's 'Sparkling Together for 30 Years' campaign celebrates women's desire.
Diet Coke Redesigns Its Packaging After More Than Five Years [Pics]
17 august 2012
Iconic brand reveals a new bold and edgier design.
Diet Coke Celebrates 30th Anniversary By Hosting 30 Second Birthday Parties For Fans
1 august 2012
Those who tweet @DietCokeUS and get involved could be thrown a short party and receive a year's supply of the soft drink.
Diet Coke Gets A Gaultier Haute Couture Makeover
16 april 2012
The beverage brand has launched new bottle designs featuring classic sailor stripes and corsets.
Jean Paul Gaultier Reimagines Fashion Ads For Diet Coke Campaign [Video]
14 march 2012
The fashion designer and recently appointed creative director's odd world is lived out in a series of ads where he gives puppets makeovers.
PSFK’s Top Five Stories Of The Week
20 february 2012
We review the best in design, culture, art, fashion and creative business in our weekly 'What's Trending Now' roundup.
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