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diet coke
Advertising march 14, 2016

Diet Coke Taps Designers to Broaden Its Brand Engagement

Coke transforms social media posts into customized apparel, posters, and dogwear

Advertising november 7, 2014

Diet Coke Prints Two-Million Unique Bottles Using Algorithms

Coca-Cola of Israel has launched a multi-level campaign to stress the individuality of millions of diet drinkers

Culture march 7, 2014

PSFK Picks: Top 5 Stories Of The Week

ANIMAL NEW YORK creates parody adds for Diet Coke, an artist make a realistically proportioned Barbie, and more.

Advertising may 7, 2013

Diet Coke Unveils Skinny Vending Machine [Video]

The Slender Vender is able to be slipped into new kinds of locations.

Diet Coke, Marc Jacobs collaborate on Photo Booths, Photos Posted to Online Gallery
Advertising april 15, 2013

Diet Coke Designs Marc Jacobs Photo Booths

To celebrate its birthday the brand created personalized photos with the designer.

Design february 21, 2013

Marc Jacobs’ Limited Edition Designs For Diet Coke

The brand’s new 2013 Creative Director is releasing three cans that each celebrate a decade that has passed since the drink was launched.

Advertising february 1, 2013

Diet Coke Celebrates Female Sexuality With Remade ‘Hunk’ Campaign

The beverage's 'Sparkling Together for 30 Years' campaign celebrates women's desire.

Advertising august 17, 2012

Diet Coke Redesigns Its Packaging After More Than Five Years [Pics]

Iconic brand reveals a new bold and edgier design.

Advertising august 1, 2012

Diet Coke Celebrates 30th Anniversary By Hosting 30 Second Birthday Parties For Fans

Those who tweet @DietCokeUS and get involved could be thrown a short party and receive a year's supply of the soft drink.

Advertising april 16, 2012

Diet Coke Gets A Gaultier Haute Couture Makeover

The beverage brand has launched new bottle designs featuring classic sailor stripes and corsets.

Advertising march 14, 2012

Jean Paul Gaultier Reimagines Fashion Ads For Diet Coke Campaign [Video]

The fashion designer and recently appointed creative director's odd world is lived out in a series of ads where he gives puppets makeovers.

Advertising february 20, 2012

PSFK’s Top Five Stories Of The Week

We review the best in design, culture, art, fashion and creative business in our weekly 'What's Trending Now' roundup.

Advertising february 13, 2012

Diane von Fürstenberg Redesigns Diet Coke

Proceeds from the sales of fashion designer's limited-edition collection will go towards health organization.

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