![Kat Egan: Personalizing Brands In Today’s Digital Space [PSFK 2013]](http://www.psfk.com/wp-content/themes/psfk2.6R/images/grey.gif)
![Kat Egan: Personalizing Brands In Today’s Digital Space [PSFK 2013]](http://www.psfk.com/wp-content/uploads/2013/04/kateegan-236x190.jpg)
Kat Egan discusses how a more inclusive and targeted approach is the key to...
75 years of vehicle models featured in one interactive online chart.
Why a purely Lean approach isn't always the answer to digital product...
Clothing brand TELFAR is crowdsourcing looks from fans for New York Fashion Week...
![Passers-By Dial Number To Order Snowfall On Demand [Video]](http://www.psfk.com/wp-content/uploads/2013/01/Make-Hackney-Sparkle-236x190.jpg)
London agency brought a smile to everyone's faces with their Christmas campaign....
Diagrams reminiscent of the popular sci-fi film show who runs the most between...
Intel promotes its Ultrabook with an interactive commercial break.
Startup Qriket provides cash incentives for users to scan barcodes in ads.
![Control The Lights & Music At Bars By Opening An RFID Bottle Cap [Video]](http://www.psfk.com/wp-content/uploads/2012/10/StrongBow-StartCap-236x190.png)
Strongbow StartCap uses embedded technology to make real-world actions happen...
Judges from Project Runway interact with people walking along NYC's Highline...
Passersby can now look for local offers with these public multi-touch screens.
![Michael Kors Hires His Own Employees To Model Outfits [Video]](http://www.psfk.com/wp-content/uploads/2012/06/Living-the-Kors-Life-campaign-236x190.jpg)
Designer aims to connect with everyday women by letting his staff become fashion...
You could be seeing different online advertisements depending on your emotional...
A clever banner campaign lets users engage and rev up the engine of a vehicle...
![Invisible Ads Can Only Be Seen When Wearing Sunglasses [Video]](http://www.psfk.com/wp-content/uploads/2012/05/LYNX-invisible-ad-sunglasses-236x190.png)
Passers-by were handed polarized eyewear to view raunchy videos in a clever...
Webcam tracks your eye movements to control on-screen content.
![Indestructible Billboard Doubles As A Punching Bag [Video]](http://www.psfk.com/wp-content/uploads/2012/05/EVOC-Indestructible-Billboard_-236x190.jpg)
An outdoor ad that invites passers-by to give it their best hit.
![UNIQLO Hires Grammy Nominee To Wake Customers Up With A Daily Song [Video]](http://www.psfk.com/wp-content/uploads/2012/05/UNIQLO-Wake-Up-App-social-alarm-clock-236x190.png)
The Japanese clothing brand engages consumers with a free social alarm app that...
The chocolate brand wants users to take a break from using online networks.
The fast food chain's marketing initiatives are winning over influential...
![Dove Lets You Hack Facebook Diet Ads To Offer Positive Messages [Video]](http://www.psfk.com/wp-content/uploads/2012/04/Dove-Ad-Makeover-Facebook-app-236x190.png)
A creative campaign targets women to help them feel better about themselves.
Confectionery company Topps reinvents its retro product with interactive mobile...
American diner enlists the help of celebrities to create fun, candid videos on...
Bulmers Cider launches a new campaign to interact and engage consumers by...
Airline promo code is only revealed when two smartphones are placed side-by-side...
The beer brand thanks social media fans in an interactive digital campaign to...
The world's leading shoe and apparel retailer blends magazine and marketplace...
We are pleased to announce the schedule for our next all day inspiration event
Online news and opinion site to roll out dedicated company blogs.
Condoms embedded with QR codes promote safe sex with a love making application.
![Simple Infographics Outline The Lives Of Famous Celebs [Pics]](http://www.psfk.com/wp-content/uploads/2013/04/pictogram-posters-michael-236x190.jpg)
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