http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 14:48:20 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/crowdxourced-info-barcodes.html Tue, 14 Feb 2012 13:00:45 +0000 The OpenLabel app helps consumers determine if they should buy or avoid the item. ]]> http://www.psfk.com/2012/02/twitter-new-google.html Thu, 09 Feb 2012 20:17:54 +0000 There is now a new way to discover new media using TasteKid's unique search engine service on the social network.]]> http://www.psfk.com/2012/02/multimedia-siri.html Thu, 09 Feb 2012 18:49:13 +0000 The makers of the voice-controlled technology partners with Gracenote to develop new media specific digital search technology. ]]> http://www.psfk.com/2012/02/bmws-solve-parking-problem.html Mon, 06 Feb 2012 14:00:10 +0000 Car company invests in digital solutions to help mitigate one of the most common driving concerns]]> http://www.psfk.com/2012/02/london-wifi-recycle-bin.html Wed, 01 Feb 2012 13:00:13 +0000 High-Tech trash disposals get digital in time for the 2012 Olympics displaying weather and tube information. ]]> http://www.psfk.com/2012/02/is-digital-bookmarking-curbing-real-world-consumption-headlines.html Wed, 01 Feb 2012 11:30:16 +0000 Pintrest and Svpply, two web organizing sites, are helping some users reduce waste. ]]> http://www.psfk.com/2012/01/letterpress-printing-ipad.html Fri, 20 Jan 2012 15:45:30 +0000 A creative app that lets you design your own letter print on a digital platform. ]]> http://www.psfk.com/2012/01/couples-travel-offer.html Thu, 19 Jan 2012 17:05:50 +0000 Airline promo code is only revealed when two smartphones are placed side-by-side and activated together.]]> http://www.psfk.com/2012/01/heineken-facebook-balloons.html Tue, 17 Jan 2012 15:45:29 +0000 The beer brand thanks social media fans in an interactive digital campaign to encourage more likes.]]> http://www.psfk.com/2012/01/user-interface-design-advertisin.html Wed, 11 Jan 2012 17:56:39 +0000 Cyborg anthropologist Amber Case's belief that interfaces are the essence of our experience as digitally connected citizens got us thinking that we need to rethink how we define and address UI within our brand planning process.]]> http://www.psfk.com/2012/01/technology-trends-2012-2.html Wed, 11 Jan 2012 12:30:10 +0000 In a year that promises to be one of hyper-connected, highly-personal, ultra-smart computing, the innovation firm weighs in with their predictions for what will make waves in the tech world.]]> http://www.psfk.com/2012/01/tate-modern-art-game.html Thu, 05 Jan 2012 17:55:35 +0000 The British art museum releases an innovative iPhone game to educate patrons and enthusiasts about art history and build a new and informed audience.]]> http://www.psfk.com/2012/01/digital-cookbooks.html Thu, 05 Jan 2012 15:34:12 +0000 Is there a need for a standardized format when it comes to food and cooking that would see digital recipes bought, sold and shared like digital music? ]]> http://www.psfk.com/2012/01/top-ten-digital-brands-of-2011-headlines.html Mon, 02 Jan 2012 19:50:27 +0000 Neilsen has released their comprehensive list including the unsurprising leader, Google, and other savvy brand like Apple, Wikipedia, Facebook and Microsoft.]]> http://www.psfk.com/2012/01/facebook-co-founder-joins-moveon-org-president-to-make-politics-more-engaging-viral.html Mon, 02 Jan 2012 15:00:44 +0000 Facebook Co-founder Chris Hughes has teamed up with online entrepreneurs like Eli Pariser in a new start-up that puts a digital spin on political news and aims to "make being a progressive fun again." ]]> http://www.psfk.com/2011/12/wk-tokyo-lab-and-hifana-invite-you-to-remix-your-city-with-fresh-push-play.html Fri, 23 Dec 2011 12:30:00 +0000 The agency's Tokyo-based creative and digital laboratory collaborated with breakbeat duo HIFANA to remix the sounds of your city with an iPhone app.]]> http://www.psfk.com/2011/12/zappos-launches-ipad-magazine-with-click-and-buy-functionality.html Thu, 22 Dec 2011 18:05:38 +0000 The world's leading shoe and apparel retailer blends magazine and marketplace together in their new app. ]]> http://www.psfk.com/2011/12/digital-scavenger-hunt-app-urge-kids-to-explore-outside.html Thu, 22 Dec 2011 14:45:47 +0000 Natural Lands Trust has created a fun challenge on SCVNGR to encourage children to learn about nature. ]]> http://www.psfk.com/2011/12/save-the-date-psfk-conference-2012.html Tue, 20 Dec 2011 17:05:22 +0000 We are pleased to announce the schedule for our next all day inspiration event]]> http://www.psfk.com/2011/12/huffington-post-uk-launches-branded-blogs.html Fri, 16 Dec 2011 14:30:50 +0000 Online news and opinion site to roll out dedicated company blogs. ]]> http://www.psfk.com/2011/12/mobile-app-measures-how-good-you-are-in-bed.html Thu, 15 Dec 2011 15:55:05 +0000 Condoms embedded with QR codes promote safe sex with a love making application. ]]> http://www.psfk.com/2011/12/a-provocative-installation-highlights-our-lack-of-online-privacy.html Tue, 13 Dec 2011 18:18:44 +0000 An interactive installation at this year's Art Basel in Miami reminds us that many of our digital transactions utilize our personal data as the currency that drives them (nothing in business is free).]]> http://www.psfk.com/2011/12/mckinseys-latest-online-marketing-discoveries-headlines.html Fri, 09 Dec 2011 21:35:08 +0000 Companies are missing a lot of important information about consumers that can help drive sales.]]> http://www.psfk.com/2011/11/magazine-app-now-includes-real-time-celebspotter-feature.html Mon, 28 Nov 2011 12:55:30 +0000 OK! magazine relaunched their app to include an instant celebrity update system.]]> http://www.psfk.com/2011/11/american-airlines-turns-any-smart-device-into-a-virtual-boarding-pass.html Tue, 22 Nov 2011 12:49:59 +0000 Global airlines goes digital to provide better customers experience.]]> http://www.psfk.com/2011/11/the-atlantics-online-ad-revenue-exceeds-print-headlines.html Tue, 22 Nov 2011 11:00:19 +0000 In October, 51% of the magazine's advertising was digital, which interestingly was not due to a decline in print revenue. ]]> http://www.psfk.com/2011/11/heinekens-print-ad-for-dublin-music-festival-rises-to-life.html Thu, 10 Nov 2011 19:49:37 +0000 The brewing company uses augmented reality, supported by Blippar, to turn a two dimensional image into a video full of music and excitement.]]> http://www.psfk.com/2011/11/gap-returns-to-musical-roots-in-new-holiday-campaign.html Tue, 08 Nov 2011 17:05:44 +0000 Gap teams up with internet singing sensation Maria Aragon and many other up-and-coming artists to promote its "I Want Candy" holiday clothes line. ]]> http://www.psfk.com/2011/10/this-week-in-brand-strategy-and-marketing-9.html Mon, 31 Oct 2011 14:29:09 +0000 PSFK curates some of the brand strategy, digital and creative advertising news catching our attention.]]> http://www.psfk.com/2011/10/magazines-help-businesses-figure-out-social-media.html Mon, 31 Oct 2011 12:09:36 +0000 Small businesses can now gain insights into Facebook, Google, Twitter and LinkedIn for free, courtesy of Office Depot. ]]>