Marketers and PR-folk take note, free bike rides just might be the next “pop-up shop” for their universal ability to lure in the general public and it appears retailers are catching on. Topshop and Whole Foods recently gave their customers more reason to turn to the alternative mode of transportation, with two bike-centric store events held in NYC. 
Over the weekend, Anglophiles everywhere took notice when Topshop rolled out their new bicycle club concept, parking a small fleet of blue beach cruisers (decked out with baskets and cupcake stickers) outside their flagship store and making them available for free daily rental [...]

Photographed by what must be millions of tourists, the New York mural at the entrance to SoHo on the corner of Houston Street and Broadway has been painted over. We’d assume that this was probably done at the request of Hollister – the new store leasing space in the building.

[Imgs via BoweryBoogie and EddieWall and tip via Racked]