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	<title>@PSFK &#187; Dopplr</title>
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	<description>Your Go-To Source For New Ideas And Inspiration</description>
	
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		<title>The New Negroponte Switch: Translating Services into Products and Vise Versa</title>
		<link>http://www.psfk.com/2009/06/the-new-negroponte-switch-translating-services-into-products-and-vise-versa.html</link>
		<pubDate>Thu, 18 Jun 2009 13:57:38 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="140" src="http://www.psfk.com/wp-content/uploads/2009/06/tangibleintangible.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="tangibleintangible" title="tangibleintangible" /></span>Earlier this year at our New York Conference, Kevin Slavin of Area/Code shared with us a presentation entitled “This Platform Called Everyday Life” about how technologies are breathing life and infusing intelligence into the physical objects around us. Expanding on this idea, Matt Jones of Dopplr explains how, increasingly, tangible products are interfacing intangible services, and conversely how intangible services are replacing products. In explaining the product service interchange, Jones highlights projects in which data is collected from interactions with services that are then translated into physical totems, or what he terms “attention anchors” that serve as a representation the<a title="The New Negroponte Switch: Translating Services into Products and Vise Versa" href="http://www.psfk.com/2009/06/the-new-negroponte-switch-translating-services-into-products-and-vise-versa.html">Read more...</a>]]></description>
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		<title>Good Ideas in Mobile at Good Ideas Salon London</title>
		<link>http://www.psfk.com/2009/03/good-ideas-in-mobile-at-good-ideas-salon-london.html</link>
		<pubDate>Thu, 19 Mar 2009 16:56:24 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="176" src="http://www.psfk.com/wp-content/uploads/2009/03/mobile-525x392.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="mobile" title="mobile" /></span>This past January, PSFK held a Good Ideas Salon in London bringing together the most forward-thinking tastemakers, innovators, and experts from around the world to discuss key areas steering innovation and opportunity. For our mobile section, PSFK&#8216;s Piers Fawkes moderated a panel that included Dan Hon (Six To Start), Mike Butcher (TechCrunch UK), Matt Jones (Dopplr) and Jonathan MacDonald (Ogilvy) on how the everpresense of mobile is unveiling new, exciting ways for us to explore, work, and play. The panel laid the groundwork by emphasizing that mobile development is about people, not technology, and the intersection of these two will<a title="Good Ideas in Mobile at Good Ideas Salon London" href="http://www.psfk.com/2009/03/good-ideas-in-mobile-at-good-ideas-salon-london.html">Read more...</a>]]></description>
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