http://www.psfk.com Your Go-To Source For New Ideas And Inspiration Wed, 15 Feb 2012 12:30:47 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.psfk.com/2012/02/dove-london-subway-tweets.html Tue, 14 Feb 2012 13:30:56 +0000 Responses to questions about love and beauty get shown to thousands of passersby to help promote 'real beauty.' ]]> http://www.psfk.com/2009/06/unilevers-attitude-towards-mothers-daughters-compared-and-contrasted.html Wed, 03 Jun 2009 14:42:54 +0000 On one hand Unilever see mothers as mentors of their daughters – as we see here in this snap from a Dove soap website. On the other hand Unilever see mothers as sexual collaborators with their daughters and their boyfriends – as we see here in this ad from the guys at Axe. [Via Contexts] Even if the Axe ad is a fake (which we have a slight nagging feeling it is), surely it’s a reminder that it’s for Unilever to stop playing 20th century branding games and start to grow up by dumping one of these brands and reallyRead more...]]>