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Toyota Website Converted Into An Outdoor Race Course [Video]
30 july 2013
The car brand's RAV4 product website was brought to life in an outdoor bike trail in Johannesburg.
Eye Exam Actually Tests For Hearing Loss [Video]
9 july 2013
Advertisement for Union Hearing Aid Center looks like an eye test, but actually diagnoses the health of your other senses by playing hidden tones in the background.
Robot Transcribes Digital Signatures Onto A Physical Holiday Card
6 december 2012
The Auto-Graph allows anyone around the world to sign DraftFCB's annual holiday card.
Read This Book In Two Months Or The Words Will Disappear From The Page
26 june 2012
‘The Book That Can’t Wait" seeks to strengthen bonds between first-time writers and their readers by getting their books read quickly.
Honda Ad Soundtrack Is A Mash-Up Of Recorded Car Sounds [Video]
8 march 2012
Honda Australia's new commercial features sounds created by the car itself, showing that every part works in harmony.
Dockers Packages Pants As Whiskey
13 december 2011
The pants maker shipped its new line of Alpha Khakis in cardboard tubes similar to those used for whiskey.
Kraft Transforms Itself Into A Creative Powerhouse [Headlines]
10 october 2011
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In an unorthodox move, the food company has started hiring smaller, edgier advertising agencies.
Sharpie Starts Revolution With Aggressive Ad Campaign
5 august 2011
Sharpie encourages teens to use their markers to start a revolution in a multi-million dollar ad campaign that reaches out in every medium possible.
MINI’s Recycled Billboards
17 may 2011
DraftFCB turned old billboard posters into a new advertising campaign for the car brand.
This Week In Brand Strategy & Advertising
2 july 2010
PSFK curates some of the brand strategy, digital and creative advertising news and ideas that caught our attention this week.
This Week in Branding & Advertising
26 may 2010
PSFK curates some of the branding, digital and advertising news pieces and ideas catching our attention this week.
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