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	<title>@PSFK &#187; driving experience</title>
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	<description>Your Go-To Source For New Ideas And Inspiration</description>
	
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		<title>Audi Exhibit Combines Distinctive Brand Space With Theatrical Driving Experience [Pics]</title>
		<link>http://www.psfk.com/2011/11/audi-exhibit-combines-distinctive-brand-space-with-theatrical-driving-experience-pics.html</link>
		<pubDate>Thu, 24 Nov 2011 12:21:55 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/11/audi-area12-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Audi Exhibit Combines Distinctive Brand Space With Theatrical Driving Experience [Pics]" title="Audi Exhibit Combines Distinctive Brand Space With Theatrical Driving Experience [Pics]" /></span>The AreA1 roadshow in Barcelona was designed by Schmidhuber + Partner.]]></description>
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		<title>Nissan Taps NASA Research To Create Futuristic Features In Its New Cars</title>
		<link>http://www.psfk.com/2010/07/nissan-taps-nasa-research-to-create-futuristic-features-in-its-new-cars.html</link>
		<pubDate>Wed, 28 Jul 2010 19:53:58 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="190" src="http://www.psfk.com/wp-content/uploads/2011/06/Nissan-Introducing-Futuristic-Features-In-Its-New-Cars-236x190.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="" title="" /></span>Friendly speedometers and spray vitamin C introduce an enhanced driving environment.]]></description>
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		<title>William Mackinnon: Paintings Conceived While Driving</title>
		<link>http://www.psfk.com/2009/09/william-mackinnon-paintings-conceived-while-driving.html</link>
		<pubDate>Tue, 29 Sep 2009 14:32:05 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="236" height="163" src="http://www.psfk.com/wp-content/uploads/2009/09/Reflectingw_gallery1-525x363.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="Reflectingw_gallery" title="Reflectingw_gallery" /></span>Artist William MacKinnon has created a captivating body of work which communicates his experiences of the driving and the land.]]></description>
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		<title>From Cup Holders to Navigation Systems, The Evolution of the Car Interior</title>
		<link>http://www.psfk.com/2009/06/from-cup-holders-to-navigation-systems-the-evolution-of-the-car-interior.html</link>
		<pubDate>Mon, 29 Jun 2009 19:25:45 +0000</pubDate>
		<description><![CDATA[<span style="float: left; margin-right: 15px; display: inline;"><img width="135" height="190" src="http://www.psfk.com/wp-content/uploads/2009/06/centerconsolecupholders-525x736.jpg?fedaf9" class="attachment-236x190 wp-post-image" alt="centerconsolecupholders" title="centerconsolecupholders" /></span>Whether or not you agree with Big Money reporter Matthew DeBord&#8217;s assertion that automobile exteriors are approaching some kind of &#0160;idealized uniformity &#8211; in the pursuit of safety and efficiency &#8211; it&#8217;s hard to disagree with his claim that the real engineering and design innovations are moving inside our vehicles. And not under the hood either, but into the dashes, center consoles and seat backs as consumers come to expect more out of their cars. DeBord points to the humble beginnings of the cup holder as his jumping off point as he examines the driving public&#8217;s changing relationship with their<a title="From Cup Holders to Navigation Systems, The Evolution of the Car Interior" href="http://www.psfk.com/2009/06/from-cup-holders-to-navigation-systems-the-evolution-of-the-car-interior.html">Read more...</a>]]></description>
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