Once again, the Japanese have pushed the envelope of technology and creative implementation. Electronic paper is increasingly popular and we already see it in e-books and a few low budget cell phones, but recently someone spotted an advertisement on a train that allows a paper poster to change.
The advertisement for a vibrating mascara brush is limited to black and white images, but data from Japan’s Toppan Printing revealed that commuters were approximately 50% more likely to look at electronic paper with a moving image when compared to their static equivalents. Another advantage of electronic paper is that the images can [...]
July 24, 2009
Japan’s Electronic Paper Advertising Poster
February 10, 2009
Japan Gets E-Newspaper, Ailments Via Wind Turbines
Fujitsu is on their way to releasing color electronic newsprint to select test restaurant locations. Fujitsu announced the plan four years ago, and the technology finally seems to be ready for the public. The advertising-based medium uses wireless LAN services for content delivery and is robust enough to be handled by countless lunch-goers, running through an entire business day without needing a charge (e-paper only uses power when the information displayed changes).
Where will these cool electronic devices get their power? Perhaps from one of Japan’s 1,400 electricity-generating wind turbines – much to the dismay of its neighbors. Asahi Shimbun reports [...]
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